Benefits of studying Undergraduate Certificate in Hospitality and Tourism Market Research
The Undergraduate Certificate in Hospitality and Tourism Market Research is highly significant in today's market, particularly in the UK. According to the UK's Office for National Statistics (ONS), the tourism industry in the UK generated £139 billion in exports in 2020, supporting over 2.1 million jobs. This highlights the importance of market research in understanding consumer behavior, preferences, and trends in the hospitality and tourism sector.
| Year |
UK Tourism Exports (£ billion) |
| 2015 |
114.8 |
| 2016 |
118.2 |
| 2017 |
122.4 |
| 2018 |
126.6 |
| 2019 |
130.8 |
| 2020 |
139.0 |
Learn key facts about Undergraduate Certificate in Hospitality and Tourism Market Research
The Undergraduate Certificate in Hospitality and Tourism Market Research is a specialized program designed to equip students with the skills and knowledge required to analyze and interpret market trends in the hospitality and tourism industry.
This program focuses on teaching students how to conduct market research, analyze data, and develop strategic recommendations for businesses in the hospitality and tourism sector.
Upon completion of the program, students will have gained a deep understanding of market research principles, methods, and tools, as well as the ability to apply this knowledge in a real-world setting.
The duration of the program is typically one year, with students completing a combination of theoretical and practical coursework.
The program is designed to be industry-relevant, with a focus on preparing students for careers in market research, business analysis, and strategic planning within the hospitality and tourism sector.
Graduates of the program will have developed a range of skills, including data analysis, market research, and strategic planning, which are highly valued by employers in the hospitality and tourism industry.
The Undergraduate Certificate in Hospitality and Tourism Market Research is an excellent choice for students who are interested in pursuing a career in market research or business analysis within the hospitality and tourism sector.
The program is also suitable for students who are looking to upskill or reskill in a specific area, such as market research or data analysis.
By completing this program, students will have gained a competitive edge in the job market and will be well-equipped to succeed in a range of roles within the hospitality and tourism industry.
Who is Undergraduate Certificate in Hospitality and Tourism Market Research for?
| Primary Keyword: Hospitality |
Secondary Keywords: Tourism, Market Research, Undergraduate Certificate |
| Ideal Audience: |
Individuals interested in pursuing a career in the hospitality industry, particularly those with a passion for market research and analysis. This may include recent school leavers, those looking to upskill or reskill, and professionals seeking to enhance their knowledge and skills in the field. |
| Key Characteristics: |
A strong interest in hospitality and tourism, with a willingness to learn and develop new skills. Good communication and analytical skills, with the ability to work effectively in a team environment. Familiarity with market research principles and methods is desirable, but not essential. |
| Target Location: |
The UK, with a focus on the hospitality and tourism industries in major cities such as London, Manchester, and Birmingham. However, the course is also relevant to students from other countries with an interest in the UK market. |
| Career Opportunities: |
Graduates of the Undergraduate Certificate in Hospitality and Tourism Market Research can pursue a range of career paths, including market research analyst, hospitality manager, and tourism consultant. According to the UK's Office for National Statistics, the hospitality industry is expected to grow by 4.5% annually, with employment opportunities in areas such as event management, hotel management, and food service management. |