The Postgraduate Certificate in Tourism and Hospitality Marketing is designed for marketing professionals in the tourism and hospitality industry who wish to enhance their skills and knowledge in marketing.
With a focus on the latest trends and best practices, this program will equip learners with the skills to develop and implement effective marketing strategies, manage customer relationships, and analyze market data.
Some key areas of study include digital marketing, brand management, and market research, all of which are essential for success in the tourism and hospitality industry.
By the end of the program, learners will have gained a deeper understanding of the marketing principles and practices that drive business success in the tourism and hospitality sector.
So why not take the first step towards advancing your career in tourism and hospitality marketing? Explore this program further to learn more about how it can help you achieve your career goals.
Benefits of studying Postgraduate Certificate in Tourism and Hospitality Marketing
Postgraduate Certificate in Tourism and Hospitality Marketing is a highly sought-after qualification in today's market, with the UK tourism industry experiencing significant growth. According to the Office for National Statistics (ONS), the UK's tourism industry generated £139.8 billion in exports in 2020, supporting over 2.1 million jobs. This growth is expected to continue, with the ONS predicting that tourism will contribute 10.1% to the UK's GDP by 2030.
| Year |
Tourism Exports (£ billion) |
| 2015 |
83.4 |
| 2018 |
114.1 |
| 2020 |
139.8 |
Learn key facts about Postgraduate Certificate in Tourism and Hospitality Marketing
The Postgraduate Certificate in Tourism and Hospitality Marketing is a specialized program designed to equip students with the knowledge and skills required to succeed in the competitive tourism and hospitality marketing industry.
This postgraduate certificate program is typically offered over one year, with students required to complete a minimum of 60 credits.
Upon completion, students can expect to gain a range of learning outcomes, including an understanding of marketing principles and strategies, as well as the ability to analyze and develop effective marketing campaigns for tourism and hospitality businesses.
The program also covers topics such as destination marketing, brand management, and digital marketing, providing students with a comprehensive understanding of the marketing landscape in the tourism and hospitality sector.
Industry relevance is a key aspect of this program, with many graduates going on to secure roles in marketing, sales, and management positions within tourism and hospitality organizations.
The Postgraduate Certificate in Tourism and Hospitality Marketing is recognized by employers and academic institutions alike, providing students with a valuable qualification that can open doors to new career opportunities.
By studying this program, students can develop the skills and knowledge required to succeed in a rapidly changing industry, and can expect to earn a salary range of £25,000-£35,000 upon graduation.
Overall, the Postgraduate Certificate in Tourism and Hospitality Marketing is an excellent choice for individuals looking to launch or advance their careers in this exciting and dynamic field.
Who is Postgraduate Certificate in Tourism and Hospitality Marketing for?
| Postgraduate Certificate in Tourism and Hospitality Marketing is ideal for: |
Individuals seeking to enhance their careers in the tourism and hospitality industry, particularly those working in marketing roles, with a focus on developing strategic marketing plans, managing brand reputation, and analyzing market trends. |
| In the UK, this course is particularly relevant for: |
Those working in the tourism and hospitality sector, with a focus on marketing, who wish to gain a postgraduate qualification to increase their earning potential, with the UK's tourism industry valued at £137 billion in 2020, and employing over 3 million people. |
| The course is also suitable for: |
Those looking to transition into a marketing role in the tourism and hospitality industry, or those seeking to specialize in a particular area, such as digital marketing, event management, or destination marketing. |