Marketing in Health and Social Care
Develop your skills in promoting health and wellbeing services with our Postgraduate Certificate in Marketing in Health and Social Care.
This programme is designed for healthcare professionals, managers, and marketers who want to enhance their knowledge of marketing principles and strategies in the health and social care sector.
Some of the key topics you'll study include: marketing research, brand management, and digital marketing. You'll also explore the unique challenges and opportunities of marketing in the health and social care sector.
By the end of the programme, you'll be able to apply marketing principles to improve the efficiency and effectiveness of health and social care services.
Take the first step towards a career in marketing and explore this exciting opportunity further.
Benefits of studying Postgraduate Certificate in Marketing in Health and Social Care
Postgraduate Certificate in Marketing in Health and Social Care is a highly sought-after qualification in today's market, particularly in the UK. According to a report by the Chartered Institute of Marketing (CIM), the demand for marketing professionals in the health and social care sector is expected to increase by 10% by 2025, with the average salary ranging from £35,000 to £50,000.
| Industry Growth |
Average Salary (£) |
| 10% by 2025 |
£35,000 - £50,000 |
| Growing demand for digital marketing |
£30,000 - £45,000 |
| Increased focus on data-driven marketing |
£40,000 - £60,000 |
Learn key facts about Postgraduate Certificate in Marketing in Health and Social Care
The Postgraduate Certificate in Marketing in Health and Social Care is a specialized program designed to equip students with the knowledge and skills required to succeed in the marketing industry within the health and social care sector.
This postgraduate certificate is typically offered over one year, with students typically studying two days a week.
The learning outcomes of this program focus on developing marketing strategies and plans that are tailored to the unique needs of the health and social care sector, including understanding the complexities of healthcare marketing, developing effective marketing campaigns, and analyzing market trends.
The program is designed to be industry-relevant, with a focus on preparing students for careers in marketing roles within the health and social care sector, such as marketing managers, brand managers, and market research analysts.
The Postgraduate Certificate in Marketing in Health and Social Care is recognized by the Chartered Institute of Marketing (CIM) and is accredited by the Quality Assurance Agency (QAA).
Graduates of this program can expect to gain a deeper understanding of the marketing principles and practices that are relevant to the health and social care sector, as well as the skills and knowledge required to succeed in a marketing role within this sector.
The program is suitable for individuals who already have a degree in a relevant subject and wish to pursue a career in marketing within the health and social care sector, or for those who wish to enhance their existing marketing skills and knowledge.
The Postgraduate Certificate in Marketing in Health and Social Care is a valuable investment for individuals who wish to succeed in the marketing industry within the health and social care sector, and can provide a competitive edge in the job market.
Who is Postgraduate Certificate in Marketing in Health and Social Care for?
| Postgraduate Certificate in Marketing in Health and Social Care |
is ideal for healthcare professionals and social care practitioners looking to enhance their marketing skills and knowledge, particularly in the UK where the National Health Service (NHS) employs over 1.3 million staff and spends over £130 billion annually on healthcare services. |
| With a Postgraduate Certificate in Marketing in Health and Social Care, you can: |
gain a deeper understanding of the marketing principles and practices relevant to the healthcare sector, develop your skills in marketing strategy, research, and analysis, and increase your employability in the NHS and other healthcare organisations, with many employers offering a salary increase of up to 20% for those with marketing skills. |
| The course is designed for: |
healthcare managers, marketing managers, health educators, social workers, and other professionals working in the NHS and other healthcare organisations, with a focus on those in mid-career looking to transition into marketing roles or advance their careers in the sector. |
| By studying for a Postgraduate Certificate in Marketing in Health and Social Care, you can: |
develop a specialist knowledge of marketing in the healthcare sector, enhance your career prospects, and contribute to the development of effective marketing strategies that improve health outcomes and patient experience. |