Postgraduate Certificate in Marketing for Health and Social Care

Postgraduate Certificate in Marketing for Health and Social Care

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Postgraduate Certificate in Marketing for Health and Social Care

The Postgraduate Certificate in Marketing for Health and Social Care is designed for professionals working in the NHS and social care sectors.

It aims to equip learners with the skills and knowledge required to develop and implement effective marketing strategies.

Some key areas of focus include health promotion, service development, and community engagement.

By studying this course, learners will gain a deeper understanding of the marketing principles and practices relevant to the health and social care sector.

This is particularly relevant for those looking to progress into senior roles or start their own businesses.

With a focus on evidence-based practice and collaboration with industry partners, this course provides learners with the opportunity to develop their skills and knowledge in a supportive and stimulating environment.

Whether you're looking to enhance your career prospects or simply want to stay up-to-date with the latest developments in the field, this course is an excellent choice.

So why not explore further and find out more about the Postgraduate Certificate in Marketing for Health and Social Care?

Marketing for Health and Social Care is a unique and in-demand Postgraduate Certificate that equips you with the skills to succeed in this exciting field. By combining marketing principles with healthcare expertise, you'll gain a deep understanding of how to promote health and wellbeing services, products, and policies. With marketing expertise, you'll be able to market health and social care services effectively, increasing patient engagement and outcomes. This course offers marketing training, research methods, and project management skills, preparing you for a career in health and social care marketing. Career prospects are excellent, with opportunities in NHS trusts, private healthcare providers, and charities.

Benefits of studying Postgraduate Certificate in Marketing for Health and Social Care

Postgraduate Certificate in Marketing for Health and Social Care is a highly relevant and in-demand qualification in today's market. According to the UK's Office for National Statistics (ONS), the health and social care sector is expected to grow by 10.5% by 2025, creating a significant demand for skilled professionals like marketing specialists.

Year Growth Rate
2020-2021 5.5%
2021-2022 7.2%
2022-2023 10.5%

Career opportunities

Below is a partial list of career roles where you can leverage a Postgraduate Certificate in Marketing for Health and Social Care to advance your professional endeavors.

* Please note: The salary figures presented above serve solely for informational purposes and are subject to variation based on factors including but not limited to experience, location, and industry standards. Actual compensation may deviate from the figures presented herein. It is advisable to undertake further research and seek guidance from pertinent professionals prior to making any career-related decisions relying on the information provided.

Learn key facts about Postgraduate Certificate in Marketing for Health and Social Care

The Postgraduate Certificate in Marketing for Health and Social Care is a specialized program designed to equip students with the knowledge and skills required to succeed in the marketing industry within the health and social care sector.
This postgraduate certificate is typically offered over one year, with students typically studying two days per week.
The learning outcomes of this program focus on developing marketing strategies and techniques that are tailored to the unique needs of the health and social care sector.
Students will gain a deep understanding of how to apply marketing principles to improve health and social care services, including the development of marketing plans, the creation of marketing materials, and the analysis of marketing data.
The program is designed to be industry-relevant, with a focus on preparing students for careers in marketing roles within the health and social care sector.
Upon completion of the program, students will have the skills and knowledge required to work as a marketing professional in the health and social care sector, including roles such as marketing manager, brand manager, or marketing coordinator.
The Postgraduate Certificate in Marketing for Health and Social Care is a great option for those who are looking to transition into a marketing role within the health and social care sector, or for those who are already working in the sector and want to develop their marketing skills.
The program is also suitable for those who are looking to specialize in a particular area of marketing within the health and social care sector, such as digital marketing, public health marketing, or health promotion marketing.
Overall, the Postgraduate Certificate in Marketing for Health and Social Care is a valuable and relevant program that can help students achieve their career goals in the marketing industry within the health and social care sector.

Who is Postgraduate Certificate in Marketing for Health and Social Care for?

Postgraduate Certificate in Marketing for Health and Social Care is ideal for healthcare professionals and social care practitioners who want to develop their marketing skills to promote health and wellbeing services.
In the UK, the healthcare sector is facing increasing competition for resources and funding, making effective marketing crucial for attracting patients and clients. According to a report by the NHS, the sector needs to invest £1.4 billion in marketing and communications by 2023 to achieve its goals, highlighting the need for professionals to upskill in this area.
Our Postgraduate Certificate in Marketing for Health and Social Care is designed for: healthcare managers, social workers, nurses, and other professionals who want to enhance their marketing skills to promote health and wellbeing services, improve patient engagement, and increase service uptake.
By the end of this course, you will have gained the knowledge and skills to: develop effective marketing strategies to promote health and wellbeing services, create engaging content to attract patients and clients, and measure the impact of marketing campaigns on service uptake and patient outcomes.

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Course content


• Marketing Strategy for Health and Social Care Services •
• Health Promotion and Public Health Marketing •
• Branding and Identity in Healthcare •
• Digital Marketing for Health and Social Care •
• Patient Engagement and Experience Marketing •
• Healthcare Policy and Marketing •
• Research Methods in Health Marketing •
• Marketing Communications in Healthcare •
• Social Media Marketing for Health and Social Care


Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements

  • The program operates under an open enrollment framework, devoid of specific entry prerequisites. Individuals demonstrating a sincere interest in the subject matter are cordially invited to participate. Participants must be at least 18 years of age at the commencement of the course.

Fee and payment plans


Duration

1 month
2 months

Course fee

The fee for the programme is as follows:

1 month - GBP £149
2 months - GBP £99 * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

1 month - GBP £149


2 months - GBP £99

Accreditation

This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognized awarding body or regulatory authority.

Continuous Professional Development (CPD)

Continuous professional development (CPD), also known as continuing education, refers to a wide range of learning activities aimed at expanding knowledge, understanding, and practical experience in a specific subject area or professional role. This is a CPD course.
Discover further details about the Postgraduate Certificate in Marketing for Health and Social Care


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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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