Marketing Human Resources Management
is a specialized field that focuses on the strategic application of marketing principles to HR functions. This Postgraduate Certificate aims to equip HR professionals with the skills to analyze market trends, develop targeted recruitment strategies, and create effective employee engagement campaigns.
Some of the key areas of focus include: talent management, employer branding, and employee experience. By studying this course, HR professionals can enhance their understanding of the marketing landscape and its impact on HR practices.
The course is designed for HR professionals looking to upskill and reskill in a rapidly changing business environment. It provides a comprehensive understanding of marketing principles and their application in HR management.
By the end of the course, learners will be able to: analyze market trends and develop targeted recruitment strategies, create effective employee engagement campaigns, and implement employer branding initiatives.
If you're an HR professional looking to take your career to the next level, explore this Postgraduate Certificate in Marketing Human Resources Management and discover how you can apply marketing principles to drive business success.
Benefits of studying Postgraduate Certificate in Marketing Human Resources Management
Postgraduate Certificate in Marketing Human Resources Management is a highly sought-after qualification in today's market, particularly in the UK. According to a survey by the Chartered Institute of Personnel and Development (CIPD), 75% of employers believe that having a postgraduate qualification in HR is essential for career progression (Source: CIPD, 2020). Moreover, a report by the Higher Education Statistics Agency (HESA) reveals that there was a 15% increase in postgraduate students studying HR and related subjects in the UK between 2016 and 2017 (Source: HESA, 2018).
| Year |
Number of Students |
| 2016 |
12,400 |
| 2017 |
14,200 |
| 2018 |
16,500 |
Learn key facts about Postgraduate Certificate in Marketing Human Resources Management
The Postgraduate Certificate in Marketing Human Resources Management is a specialized course designed to equip students with the knowledge and skills required to manage marketing functions within human resources departments.
This course is ideal for professionals looking to transition into marketing roles or enhance their existing skills in marketing human resources management.
Upon completion of the course, students can expect to gain a deeper understanding of marketing principles and their application in human resources management, including talent management, employer branding, and internal communications.
The learning outcomes of this course include the ability to analyze marketing strategies and their impact on human resources, develop effective marketing plans for HR initiatives, and evaluate the effectiveness of marketing campaigns in HR contexts.
The duration of the Postgraduate Certificate in Marketing Human Resources Management varies depending on the institution and the mode of study, but it typically takes one to two years to complete.
The course is highly relevant to the industry, as many organizations are recognizing the importance of marketing human resources management in attracting, retaining, and developing top talent.
By completing this course, students can enhance their career prospects and contribute to the development of effective marketing strategies in human resources management.
The course is also designed to be flexible, with many institutions offering online or part-time study options to accommodate the needs of working professionals.
Overall, the Postgraduate Certificate in Marketing Human Resources Management is a valuable qualification for anyone looking to advance their career in marketing human resources management.
Who is Postgraduate Certificate in Marketing Human Resources Management for?
| Postgraduate Certificate in Marketing Human Resources Management |
is ideal for |
| Professionals |
looking to upskill in HR and marketing, with a focus on strategic planning, talent management, and employee engagement. |
| Those |
in senior HR roles, seeking to expand their expertise in marketing and business development, with a view to driving organisational growth. |
| Individuals |
with a background in HR, marketing, or a related field, looking to enhance their knowledge and skills to stay competitive in the job market. |
| And |
those |
| looking to transition |
into a career in marketing or HR, with a Postgraduate Certificate in Marketing Human Resources Management providing a solid foundation for further study or career advancement. |