Market Research
is a crucial tool for businesses to understand their target audience and make informed decisions. The Postgraduate Certificate in Market Research is designed for professionals who want to enhance their skills in data analysis, survey design, and market analysis.
With this program, you'll learn how to collect and analyze data, identify market trends, and develop effective marketing strategies. You'll gain a deeper understanding of consumer behavior, market segmentation, and competitive analysis.
Our program is ideal for marketing managers, business analysts, and researchers who want to stay ahead in their careers. You'll learn from industry experts and apply your knowledge to real-world projects.
By completing this program, you'll be able to:
Develop a unique value proposition for your organization, analyze complex data sets, and create actionable insights that drive business growth.
Take the first step towards advancing your career in market research. Explore our program today and discover how you can make a meaningful impact in the business world.
Benefits of studying Postgraduate Certificate in Market Research
Postgraduate Certificate in Market Research is highly significant in today's market, where businesses are constantly seeking to understand consumer behavior and preferences. According to a survey by the Market Research Society, 75% of UK businesses use market research to inform their decision-making processes (Source: Market Research Society, 2020).
| Year |
Market Research Spend (£m) |
| 2015 |
4.3 |
| 2016 |
4.6 |
| 2017 |
5.1 |
| 2018 |
5.8 |
| 2019 |
6.5 |
| 2020 |
7.2 |
Learn key facts about Postgraduate Certificate in Market Research
The Postgraduate Certificate in Market Research is a specialized program designed to equip students with advanced knowledge and skills in market research, analysis, and interpretation.
This postgraduate certificate is ideal for individuals who already possess a bachelor's degree in a relevant field, such as business, marketing, or social sciences, and wish to enhance their career prospects in market research.
Upon completion of the program, students can expect to gain a deeper understanding of market research methodologies, data analysis techniques, and the ability to design and implement effective market research studies.
The learning outcomes of the Postgraduate Certificate in Market Research include the ability to analyze complex market data, develop and implement research strategies, and communicate research findings effectively to stakeholders.
The duration of the program typically ranges from 6 to 12 months, depending on the institution and the student's prior experience and academic background.
The Postgraduate Certificate in Market Research is highly relevant to the industry, as companies are increasingly relying on data-driven decision-making to drive business growth and competitiveness.
Graduates of this program can pursue careers in market research, consulting, or analytics, and can also work as researchers, analysts, or strategists in various industries, including finance, healthcare, and technology.
The skills and knowledge gained through the Postgraduate Certificate in Market Research are highly transferable, and can be applied in a variety of contexts, including market research, product development, and business strategy.
Overall, the Postgraduate Certificate in Market Research is a valuable investment for individuals who wish to advance their careers in market research and related fields.
Who is Postgraduate Certificate in Market Research for?
| Postgraduate Certificate in Market Research |
is ideal for |
| individuals with a background in business, marketing, or a related field |
looking to enhance their skills in data analysis, research methods, and industry trends |
| those seeking a career change into market research or a related field |
or wanting to progress within their current role |
| with a focus on UK-specific industries such as finance, healthcare, and technology |
can benefit from the programme's emphasis on practical skills and industry connections |
| and can expect to gain a competitive edge in the job market with a postgraduate qualification |
with a Postgraduate Certificate in Market Research, graduates can expect to earn an average salary of £35,000-£50,000 per annum |