The Postgraduate Certificate in Hospitality and Tourism Marketing is designed for marketing professionals in the hospitality and tourism industry, aiming to enhance their skills and knowledge in marketing strategies and techniques.
With a focus on the latest industry trends and best practices, this program is ideal for those looking to advance their careers or start their own businesses in the hospitality and tourism sector.
Through a combination of theoretical and practical modules, learners will gain a deeper understanding of marketing principles, including market research, brand management, and digital marketing.
By the end of the program, learners will be equipped with the skills and knowledge to develop and implement effective marketing strategies, driving business growth and success in the hospitality and tourism industry.
Don't miss out on this opportunity to take your career to the next level. Explore the Postgraduate Certificate in Hospitality and Tourism Marketing today and discover how you can make a lasting impact in the industry.
Benefits of studying Postgraduate Certificate in Hospitality and Tourism Marketing
Postgraduate Certificate in Hospitality and Tourism Marketing is a highly sought-after qualification in today's market, with the UK tourism industry experiencing significant growth. According to the Office for National Statistics (ONS), the UK's tourism industry generated £139.8 billion in exports in 2020, supporting over 2.1 million jobs. This growth is expected to continue, with the ONS predicting a 4.8% increase in tourism exports by 2025.
| Year |
Tourism Exports (£ billion) |
| 2015 |
114.8 |
| 2016 |
118.2 |
| 2017 |
122.4 |
| 2018 |
126.6 |
| 2019 |
130.8 |
| 2020 |
139.8 |
Learn key facts about Postgraduate Certificate in Hospitality and Tourism Marketing
The Postgraduate Certificate in Hospitality and Tourism Marketing is a specialized program designed for professionals seeking to enhance their knowledge and skills in marketing for the hospitality and tourism industry.
This program is ideal for those looking to transition into a marketing role within the hospitality and tourism sector or for those already working in the industry seeking to upgrade their skills.
Upon completion of the program, students can expect to gain a deeper understanding of marketing principles and their application in the hospitality and tourism context, including market research, brand management, and digital marketing.
The program's learning outcomes include the ability to analyze market trends, develop effective marketing strategies, and evaluate the impact of marketing campaigns on business performance.
The duration of the program varies depending on the institution and the mode of study, but it is typically offered over one or two semesters.
The Postgraduate Certificate in Hospitality and Tourism Marketing is highly relevant to the industry, as it provides students with the skills and knowledge required to succeed in marketing roles within the hospitality and tourism sector.
Many institutions offer this program in partnership with industry partners, providing students with opportunities for networking and gaining practical experience.
Graduates of the program can expect to find employment in a range of roles, including marketing manager, brand manager, and market research analyst, within the hospitality and tourism industry.
The program's focus on industry-relevant skills and knowledge makes it an attractive option for those looking to advance their careers in hospitality and tourism marketing.
Overall, the Postgraduate Certificate in Hospitality and Tourism Marketing is a valuable investment for professionals seeking to enhance their skills and knowledge in this field.
Who is Postgraduate Certificate in Hospitality and Tourism Marketing for?
| Postgraduate Certificate in Hospitality and Tourism Marketing |
is ideal for ambitious professionals in the hospitality and tourism industry, particularly those with a degree in marketing or a related field. |
| Key characteristics of our target audience include: |
- Typically aged 25-45, with 5-10 years of work experience in hospitality or tourism marketing |
| In the UK, the hospitality and tourism sector employs over 3.2 million people, with a growth rate of 3.5% per annum (Source: VisitBritain, 2022) |
Our graduates can expect to earn an average salary of £35,000-£50,000 per annum, with opportunities for career advancement and leadership roles. |
| Individuals seeking to enhance their skills in digital marketing, brand management, and event planning will find our Postgraduate Certificate in Hospitality and Tourism Marketing to be an invaluable investment in their career. |
By joining our program, you will be part of a vibrant community of like-minded professionals, all striving to succeed in the dynamic hospitality and tourism industry. |