Postgraduate Certificate in Health and Social Care Marketing

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Postgraduate Certificate in Health and Social Care Marketing

Health and Social Care Marketing


This Postgraduate Certificate is designed for professionals in the health and social care sector who want to develop their marketing skills.


With a focus on evidence-based practice, this course equips learners with the knowledge and skills to promote health and wellbeing services.


Some key areas of study include marketing strategy, health promotion, and service development.

By the end of the course, learners will be able to apply marketing principles to improve health and social care services.


Whether you're looking to advance your career or start a new role, this Postgraduate Certificate in Health and Social Care Marketing can help you achieve your goals.


Explore this course further and discover how you can make a positive impact in the health and social care sector.

Marketing is a vital aspect of the health and social care sector, and our Postgraduate Certificate in Health and Social Care Marketing can help you develop the skills to succeed in this field. This course will equip you with the knowledge and expertise to create effective marketing strategies that promote health and wellbeing services. You'll gain a deep understanding of the latest marketing trends and techniques, as well as the ability to analyze complex data and develop targeted campaigns. With this qualification, you'll be well-placed for a career in health and social care marketing, with opportunities to work in hospitals, charities, or private companies.

Benefits of studying Postgraduate Certificate in Health and Social Care Marketing

Postgraduate Certificate in Health and Social Care Marketing holds significant importance in today's market, particularly in the UK. According to a report by the Chartered Institute of Marketing, the healthcare sector in the UK is expected to grow by 10.5% by 2025, creating a high demand for professionals with marketing skills.

Year Growth Rate
2020-2021 5.5%
2021-2022 7.2%
2022-2023 10.5%

Career opportunities

Below is a partial list of career roles where you can leverage a Postgraduate Certificate in Health and Social Care Marketing to advance your professional endeavors.

* Please note: The salary figures presented above serve solely for informational purposes and are subject to variation based on factors including but not limited to experience, location, and industry standards. Actual compensation may deviate from the figures presented herein. It is advisable to undertake further research and seek guidance from pertinent professionals prior to making any career-related decisions relying on the information provided.

Learn key facts about Postgraduate Certificate in Health and Social Care Marketing

The Postgraduate Certificate in Health and Social Care Marketing is a specialized course designed to equip students with the knowledge and skills required to succeed in the health and social care sector.
This course is ideal for professionals working in the health and social care industry who wish to enhance their marketing skills and knowledge.
Upon completion of the course, students will be able to analyze and develop effective marketing strategies for health and social care organizations.
The learning outcomes of the course include understanding marketing principles, developing marketing plans, and evaluating marketing campaigns.
The duration of the course is typically one year, with students required to complete a series of modules that cover the key aspects of health and social care marketing.
The course is designed to be flexible, with students able to study at their own pace and on their own schedule.
The Postgraduate Certificate in Health and Social Care Marketing is highly relevant to the current healthcare landscape, where marketing plays a critical role in promoting health and wellbeing.
The course is also relevant to the growing demand for health and social care services, where effective marketing can help organizations to attract and retain patients.
By studying this course, students will gain a deeper understanding of the health and social care sector and the role that marketing plays within it.
This knowledge will enable students to make informed decisions about marketing strategies and campaigns, and to develop effective marketing plans that meet the needs of health and social care organizations.
The Postgraduate Certificate in Health and Social Care Marketing is a valuable qualification that can help students to advance their careers in the health and social care sector.
It is also a great way for individuals to gain a new skillset and to enhance their employability in the job market.
Overall, the Postgraduate Certificate in Health and Social Care Marketing is a highly respected qualification that can help students to succeed in the health and social care sector.

Who is Postgraduate Certificate in Health and Social Care Marketing for?

Postgraduate Certificate in Health and Social Care Marketing is ideal for healthcare professionals and social care practitioners who want to develop their marketing skills to promote health and wellbeing services.
In the UK, the healthcare sector is facing increasing competition for resources and funding, with the NHS facing a £30 billion funding gap by 2023 (NHS England, 2020). A Postgraduate Certificate in Health and Social Care Marketing can help you stay ahead of the curve and develop a marketing strategy that drives engagement, improves health outcomes, and enhances the reputation of your organisation.
Our programme is designed for: healthcare managers, social care practitioners, and marketing professionals who want to gain a deeper understanding of health and social care marketing principles, strategies, and best practices.
By the end of the programme, you will have gained the skills and knowledge to: develop a marketing strategy that aligns with your organisation's goals and objectives, create effective marketing campaigns that engage your target audience, and measure the impact of your marketing efforts on health outcomes and service delivery.

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Course content


• Marketing Research Methods in Health and Social Care

• Branding and Identity in Healthcare Marketing

• Digital Marketing Strategies for Health and Social Care

• Health Promotion and Public Health Marketing

• Pharmaceutical Marketing and Promotion

• Healthcare Policy and Marketing

• Social Media Marketing in Health and Social Care

• Patient Engagement and Experience in Healthcare Marketing

• Marketing Communications in Healthcare

• Evidence-Based Marketing in Health and Social Care


Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements

  • The program operates under an open enrollment framework, devoid of specific entry prerequisites. Individuals demonstrating a sincere interest in the subject matter are cordially invited to participate. Participants must be at least 18 years of age at the commencement of the course.

Fee and payment plans


Duration

1 month
2 months

Course fee

The fee for the programme is as follows:

1 month - GBP £149
2 months - GBP £99 * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

1 month - GBP £149


2 months - GBP £99

Accreditation

This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognized awarding body or regulatory authority.

Continuous Professional Development (CPD)

Continuous professional development (CPD), also known as continuing education, refers to a wide range of learning activities aimed at expanding knowledge, understanding, and practical experience in a specific subject area or professional role. This is a CPD course.
Discover further details about the Postgraduate Certificate in Health and Social Care Marketing


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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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