Postgraduate Certificate in Digital Marketing in Tourism and Hospitality
Develop your skills in digital marketing to enhance the online presence of tourism and hospitality businesses.
Unlock the power of digital marketing to reach a wider audience, increase brand awareness, and drive bookings. This postgraduate certificate is designed for professionals looking to upskill in digital marketing, with a focus on the tourism and hospitality industry.
Learn how to create effective online campaigns, manage social media, and analyze website data to inform marketing strategies.
Gain a competitive edge in the digital marketing landscape and take your career to the next level. Explore this postgraduate certificate further to discover how you can apply digital marketing principles to drive business success in the tourism and hospitality sector.
Benefits of studying Postgraduate Certificate in Digital Marketing in Tourism and Hospitality
Postgraduate Certificate in Digital Marketing in Tourism and Hospitality is a highly sought-after qualification in today's market, with the UK tourism industry experiencing significant growth. According to a report by VisitBritain, the UK's tourism industry generated £139.8 billion in revenue in 2019, supporting over 2.1 million jobs.
| Year |
Revenue (£ billion) |
| 2015 |
114.4 |
| 2016 |
118.2 |
| 2017 |
122.9 |
| 2018 |
126.8 |
| 2019 |
139.8 |
Learn key facts about Postgraduate Certificate in Digital Marketing in Tourism and Hospitality
The Postgraduate Certificate in Digital Marketing in Tourism and Hospitality is a specialized program designed to equip students with the skills and knowledge required to succeed in the digital marketing industry, particularly within the tourism and hospitality sector.
This program focuses on teaching students how to develop and implement effective digital marketing strategies that drive business growth and revenue in the tourism and hospitality industry, utilizing digital marketing tools and platforms such as social media, email marketing, search engine optimization, and more.
Upon completion of the program, students can expect to gain a range of learning outcomes, including an understanding of digital marketing principles and practices, the ability to analyze and interpret data to inform marketing decisions, and the skills to create and execute digital marketing campaigns that meet the needs of target audiences.
The duration of the program is typically one year, with students typically taking two courses per semester. This allows for a balance between theoretical learning and practical application, ensuring that students gain hands-on experience in digital marketing.
The Postgraduate Certificate in Digital Marketing in Tourism and Hospitality is highly relevant to the tourism and hospitality industry, as digital marketing plays an increasingly important role in driving business growth and revenue. By gaining the skills and knowledge required to succeed in digital marketing, students can pursue a range of career opportunities, including digital marketing manager, social media manager, and e-commerce specialist.
Graduates of the program can expect to work in a variety of roles, including marketing and communications, sales and revenue management, and customer experience and loyalty. They can also pursue further study, such as a Master's degree in Digital Marketing or a related field.
Overall, the Postgraduate Certificate in Digital Marketing in Tourism and Hospitality is a valuable program that provides students with the skills and knowledge required to succeed in the digital marketing industry, particularly within the tourism and hospitality sector.
Who is Postgraduate Certificate in Digital Marketing in Tourism and Hospitality for?
| Digital Marketing in Tourism and Hospitality |
Ideal for |
| Professionals in the tourism and hospitality industry |
looking to upskill and reskill in digital marketing |
| Those with a background in hospitality, tourism, or a related field |
seeking to enhance their career prospects in the digital age |
| Individuals with a Postgraduate Certificate in Digital Marketing in Tourism and Hospitality |
can expect to gain a competitive edge in the job market, with the UK tourism industry projected to grow by 4.8% annually (VisitBritain, 2022) |
| Those interested in digital marketing strategy, social media management, and data analysis |
will find this course to be an ideal foundation for a career in digital marketing |