Contemporary Hospitality Marketing
is designed for hospitality professionals seeking to enhance their marketing skills in today's fast-paced industry.
Developing a deeper understanding of consumer behavior and market trends is crucial for success. This postgraduate certificate program focuses on equipping learners with the knowledge and skills required to create effective marketing strategies.
Through a combination of lectures, workshops, and case studies, learners will gain insight into the latest marketing techniques and tools. They will also have the opportunity to apply their knowledge in a real-world setting.
By the end of the program, learners will be equipped with the skills to analyze market data, develop targeted marketing campaigns, and measure their effectiveness.
If you're looking to take your hospitality career to the next level, explore the Postgraduate Certificate in Contemporary Hospitality Marketing and discover how to drive business growth through effective marketing strategies.
Benefits of studying Postgraduate Certificate in Contemporary Hospitality Marketing
Postgraduate Certificate in Contemporary Hospitality Marketing holds immense significance in today's market, where the hospitality industry is witnessing a significant shift towards digital transformation. According to a survey conducted by the UK's Office for National Statistics (ONS), the tourism industry in the UK generated £139 billion in exports in 2020, accounting for 9.5% of the country's total exports.
| Year |
Exports (£ billion) |
| 2015 |
73.9 |
| 2016 |
78.1 |
| 2017 |
84.8 |
| 2018 |
90.5 |
| 2019 |
96.3 |
| 2020 |
139.0 |
Learn key facts about Postgraduate Certificate in Contemporary Hospitality Marketing
The Postgraduate Certificate in Contemporary Hospitality Marketing is a specialized program designed for professionals seeking to enhance their knowledge and skills in the hospitality industry, particularly in marketing.
This program is ideal for those looking to transition into a marketing role or advance their current career in hospitality marketing.
Upon completion, students can expect to gain a deeper understanding of contemporary hospitality marketing principles, including digital marketing strategies, brand management, and market research.
The learning outcomes of this program include the ability to analyze market trends, develop effective marketing campaigns, and create targeted promotional materials.
The duration of the program is typically one year, with students required to complete a minimum of 60 credits.
The program is designed to be flexible, with students able to study online or on-campus, depending on their preferences.
Industry relevance is a key aspect of this program, as it provides students with the skills and knowledge required to succeed in the competitive hospitality marketing landscape.
By completing this program, students can expect to increase their earning potential and advance their careers in hospitality marketing.
The program is also relevant to those looking to start their own hospitality business, as it provides a solid foundation in marketing principles and strategies.
Overall, the Postgraduate Certificate in Contemporary Hospitality Marketing is a valuable investment for professionals looking to enhance their skills and knowledge in this field.
Who is Postgraduate Certificate in Contemporary Hospitality Marketing for?
| Ideal Audience for Postgraduate Certificate in Contemporary Hospitality Marketing |
Are you a hospitality professional looking to enhance your skills and stay ahead in the competitive industry? |
| Key Characteristics: |
You are a UK-based hospitality professional with at least 2 years of experience, seeking to advance your career in marketing or management. |
| Career Goals: |
You aspire to take on senior roles in hospitality marketing, such as brand manager or marketing manager, and are looking for a postgraduate qualification to demonstrate your expertise. |
| Industry Insights: |
The UK hospitality industry is worth £147 billion, with the marketing sector accounting for 25% of total industry revenue. By completing this postgraduate certificate, you will gain a deeper understanding of contemporary hospitality marketing trends and strategies. |
| Learning Outcomes: |
You will develop advanced knowledge and skills in hospitality marketing, including brand management, digital marketing, and data analysis. This will enable you to make informed decisions and drive business growth in the competitive hospitality industry. |