Graduate Certificate in Remarketing and Retargeting in Digital Ads

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Graduate Certificate in Remarketing and Retargeting in Digital Ads

Remarketing and retargeting in digital ads is a crucial aspect of online marketing, and a Graduate Certificate in this field can help you master it.


With this certificate, you'll learn how to create effective remarketing campaigns that drive conversions and boost sales, and how to use retargeting ads to reach users who have interacted with your brand before.


Our program is designed for digital marketers who want to take their skills to the next level and stay ahead of the competition in a rapidly evolving online landscape.


By the end of the program, you'll have a deep understanding of how to use data and analytics to optimize your remarketing and retargeting efforts, and how to measure the success of your campaigns.


So why wait? Explore our Graduate Certificate in Remarketing and Retargeting in Digital Ads today and start building a successful online marketing strategy.

 Remarketing and retargeting are crucial digital marketing strategies that can significantly boost conversions and revenue. Our Graduate Certificate in Remarketing and Retargeting in Digital Ads equips you with the skills to optimize your campaigns and maximize ROI. You'll learn how to remarket to users who have interacted with your brand, increasing the chances of conversion. With this course, you'll gain a deep understanding of retargeting techniques, including ad creative, targeting options, and bidding strategies. Upon completion, you'll be well-positioned for a career in digital marketing, with opportunities in paid advertising and digital marketing management.

Benefits of studying Graduate Certificate in Remarketing and Retargeting in Digital Ads

Remarketing and Retargeting in digital ads have become increasingly significant in today's market, with the UK being no exception. According to Google Analytics, 71% of online users have abandoned their shopping carts, resulting in significant revenue loss for e-commerce businesses (Google Analytics, 2022). This is where remarketing and retargeting come into play.

Year UK Remarketing Spend
2020 £1.4 billion
2021 £1.7 billion
2022 £2.1 billion

Career opportunities

Below is a partial list of career roles where you can leverage a Graduate Certificate in Remarketing and Retargeting in Digital Ads to advance your professional endeavors.

* Please note: The salary figures presented above serve solely for informational purposes and are subject to variation based on factors including but not limited to experience, location, and industry standards. Actual compensation may deviate from the figures presented herein. It is advisable to undertake further research and seek guidance from pertinent professionals prior to making any career-related decisions relying on the information provided.

Learn key facts about Graduate Certificate in Remarketing and Retargeting in Digital Ads

The Graduate Certificate in Remarketing and Retargeting in Digital Ads is a specialized program designed to equip students with the skills and knowledge required to succeed in the digital advertising industry.
This program focuses on teaching students how to create and execute effective remarketing and retargeting campaigns, including setting up and managing ad groups, creating and optimizing ad copy, and analyzing campaign performance.
Upon completion of the program, students will be able to demonstrate their understanding of digital advertising principles, including targeting options, ad formats, and bidding strategies.
The Graduate Certificate in Remarketing and Retargeting in Digital Ads is typically completed in 6-12 months, depending on the institution and student workload.
The program is highly relevant to the digital advertising industry, as it addresses the growing need for professionals who can create and execute effective remarketing and retargeting campaigns.
By completing this program, students will gain a competitive edge in the job market, as many employers require or prefer candidates with expertise in remarketing and retargeting.
The Graduate Certificate in Remarketing and Retargeting in Digital Ads is also a stepping stone for those looking to pursue a career in digital marketing, as it provides a solid foundation in digital advertising principles and practices.
Industry professionals can also benefit from this program, as it provides a refresher on the latest best practices and technologies in remarketing and retargeting.
Overall, the Graduate Certificate in Remarketing and Retargeting in Digital Ads is a valuable investment for anyone looking to advance their career in digital advertising.

Who is Graduate Certificate in Remarketing and Retargeting in Digital Ads for?

Ideal Audience for Graduate Certificate in Remarketing and Retargeting in Digital Ads Are you a digital marketing professional looking to upskill and stay ahead of the competition in the UK?
Key Characteristics: Digital marketing professionals, particularly those in the UK, with 2+ years of experience in online advertising, seeking to enhance their skills in remarketing and retargeting.
Job Roles: Digital marketing specialists, online advertising managers, social media managers, and e-commerce professionals in the UK.
Career Goals: To improve campaign performance, increase conversions, and drive more sales for their clients or companies in the UK digital marketing landscape.
UK Statistics: According to a report by the IAB (Interactive Advertising Bureau), the UK digital advertising market is projected to reach £14.8 billion by 2025, with retargeting and remarketing playing a significant role in this growth.

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Course content

•
• Google Analytics 360: Measuring campaign performance and tracking user behavior •
• Google Ads Scripting: Automating tasks and optimizing ad campaigns •
• Retargeting Ad Creative: Crafting compelling ad copy and visuals for re-engagement •
• Remarketing List Management: Building and maintaining targeted audience lists •
• Ad Rotation and Refresh: Rotating ad creatives to avoid ad fatigue and maintain engagement •
• Bidding Strategies: Understanding and implementing effective bidding strategies •
• Ad Extensions and Labels: Enhancing ad visibility and targeting with extensions and labels •
• Data-Driven Decision Making: Using data to inform remarketing and retargeting strategies •
• Cross-Device Retargeting: Reaching users across multiple devices and platforms •
• Ad Frequency and Impression Limits: Managing ad frequency to avoid user fatigue

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements

  • The program operates under an open enrollment framework, devoid of specific entry prerequisites. Individuals demonstrating a sincere interest in the subject matter are cordially invited to participate. Participants must be at least 18 years of age at the commencement of the course.

Fee and payment plans


Duration

1 month
2 months

Course fee

The fee for the programme is as follows:

1 month - GBP £149
2 months - GBP £99 * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

1 month - GBP £149

2 months - GBP £99

Accreditation

This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognized awarding body or regulatory authority.

Continuous Professional Development (CPD)

Continuous professional development (CPD), also known as continuing education, refers to a wide range of learning activities aimed at expanding knowledge, understanding, and practical experience in a specific subject area or professional role. This is a CPD course.
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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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