Local Marketing for Hospitality and Tourism
Develop the skills to promote and grow your hospitality business in local markets with our Graduate Certificate.
Gain a competitive edge in the industry by learning how to effectively market and promote your hospitality business to local customers.
Our program is designed for hospitality professionals who want to expand their knowledge of local marketing and its application in the tourism industry.
Through a combination of online and face-to-face learning, you'll learn how to analyze local markets, develop effective marketing strategies, and measure their success.
By the end of the program, you'll be equipped with the skills and knowledge to promote your hospitality business and contribute to the growth of the local tourism industry.
Take the first step towards a successful career in local marketing for hospitality and tourism. Explore our Graduate Certificate program today and start growing your business tomorrow.
Benefits of studying Graduate Certificate in Local Marketing for Hospitality and Tourism
Graduate Certificate in Local Marketing for Hospitality and Tourism holds significant importance in today's market, particularly in the UK. According to a survey by the Association of British Travel Agents (ABTA), the UK's tourism industry generated £139 billion in revenue in 2020, supporting over 2.1 million jobs. This growth is expected to continue, with the sector projected to reach £236 billion by 2030.
| Year |
Revenue (£ billion) |
| 2020 |
139 |
| 2025 (projected) |
186 |
| 2030 (projected) |
236 |
Learn key facts about Graduate Certificate in Local Marketing for Hospitality and Tourism
The Graduate Certificate in Local Marketing for Hospitality and Tourism is a postgraduate program designed to equip students with the skills and knowledge required to succeed in the local marketing industry for the hospitality and tourism sector.
This program focuses on teaching students how to develop and implement effective marketing strategies that cater to the unique needs of local businesses in the hospitality and tourism industry.
Upon completion of the program, students will be able to analyze local market trends, create targeted marketing campaigns, and measure the effectiveness of their marketing efforts.
The Graduate Certificate in Local Marketing for Hospitality and Tourism is typically completed over one year, with students attending classes on campus or online.
The program is designed to be flexible, allowing students to balance their studies with work or other commitments.
The Graduate Certificate in Local Marketing for Hospitality and Tourism is highly relevant to the hospitality and tourism industry, as it provides students with the skills and knowledge required to succeed in local marketing roles.
Graduates of the program can expect to secure employment in local marketing roles, such as marketing coordinator or local marketing manager, or pursue further study in a related field.
The program is taught by industry experts who have extensive experience in local marketing for the hospitality and tourism sector.
The Graduate Certificate in Local Marketing for Hospitality and Tourism is recognized by employers and academic institutions alike, providing students with a competitive edge in the job market.
Overall, the Graduate Certificate in Local Marketing for Hospitality and Tourism is an excellent choice for students looking to launch or advance their careers in local marketing for the hospitality and tourism sector.
Who is Graduate Certificate in Local Marketing for Hospitality and Tourism for?
| Ideal Audience for Graduate Certificate in Local Marketing for Hospitality and Tourism |
Are you a hospitality professional looking to boost your career in local marketing? Do you want to stay ahead of the competition in the UK's thriving tourism industry? |
| Demographics: |
Our ideal candidate is typically a recent graduate or an early-career professional with a degree in hospitality, tourism, or a related field. They may be working in a local hotel, restaurant, or tourist attraction, or have a passion for marketing and a desire to make a career change. |
| Skills and Experience: |
To succeed in this programme, you should have a strong understanding of local marketing principles, as well as experience in the hospitality industry. You may have worked on marketing campaigns, managed social media, or analyzed customer data. If you're new to marketing, don't worry – our programme will provide you with the skills and knowledge you need to get started. |
| Career Goals: |
Our graduates go on to work in a range of roles, from marketing manager to social media specialist. They also pursue careers in related fields, such as event management, public relations, or business development. In the UK, the tourism industry is worth over £150 billion to the economy, and local marketing is a key driver of this growth. |