Experiential Marketing in Hospitality and Tourism
Design and deliver unforgettable experiences that exceed customer expectations.
Unlock the power of immersive marketing with our Graduate Certificate, tailored for hospitality and tourism professionals seeking to elevate their skills.
Develop expertise in creating memorable experiences, leveraging technology, and measuring success.
Gain a competitive edge in the industry by understanding consumer behavior, brand storytelling, and experiential marketing strategies.
Take the first step towards a career in experiential marketing and explore this exciting field further.
Benefits of studying Graduate Certificate in Experiential Marketing in Hospitality and Tourism
Experiential Marketing in hospitality and tourism is gaining significant importance in today's market. According to a survey by the UK's Office for National Statistics (ONS), the tourism industry in the UK generated £139 billion in exports in 2020, supporting over 2.1 million jobs. This growth is largely attributed to experiential marketing, which focuses on creating memorable experiences for customers.
| Year |
Experiential Marketing Spend |
| 2015 |
£1.4 billion |
| 2018 |
£2.5 billion |
| 2020 |
£3.8 billion |
Learn key facts about Graduate Certificate in Experiential Marketing in Hospitality and Tourism
The Graduate Certificate in Experiential Marketing in Hospitality and Tourism is a postgraduate program designed to equip students with the skills and knowledge required to succeed in the experiential marketing industry.
This program focuses on the development of experiential marketing strategies that create memorable experiences for customers, driving loyalty and advocacy for hospitality and tourism businesses.
Through a combination of theoretical and practical learning, students will gain a deep understanding of experiential marketing principles, including event planning, brand activation, and customer engagement.
The program's learning outcomes include the ability to design and execute experiential marketing campaigns, analyze customer behavior and feedback, and develop effective marketing strategies that drive business results.
The Graduate Certificate in Experiential Marketing in Hospitality and Tourism is typically completed over one year, with students undertaking two semesters of study.
The program is highly relevant to the hospitality and tourism industry, where experiential marketing is becoming increasingly important for businesses looking to differentiate themselves and build strong customer relationships.
Graduates of the program will be well-positioned to pursue careers in experiential marketing, brand management, and customer experience management, both within the hospitality and tourism industry and in related fields such as retail and sports.
The program is taught by industry experts and academics, providing students with a unique blend of theoretical knowledge and practical experience.
The Graduate Certificate in Experiential Marketing in Hospitality and Tourism is recognized by employers and academic institutions alike, offering students a high level of career recognition and advancement opportunities.
By combining theoretical learning with real-world experience, this program provides students with the skills and knowledge required to succeed in the fast-paced and competitive world of experiential marketing.
Who is Graduate Certificate in Experiential Marketing in Hospitality and Tourism for?
| Ideal Audience for Graduate Certificate in Experiential Marketing in Hospitality and Tourism |
Are you a recent hospitality graduate looking to kick-start your career in experiential marketing? Do you want to stay ahead of the curve in the UK's £150 billion tourism industry? |
| Key Characteristics: |
You're a creative and driven individual with a passion for marketing and hospitality. You have a degree in hospitality, tourism, or a related field, and are looking to gain industry-recognized skills in experiential marketing. |
| Career Goals: |
You aspire to work in experiential marketing roles, such as event management, brand activation, or social media marketing, for hospitality and tourism companies in the UK. You're eager to develop a strong understanding of the industry and stay up-to-date with the latest trends and technologies. |
| Prerequisites: |
You'll need a good understanding of marketing principles, as well as a strong foundation in hospitality and tourism. You'll also need to be proficient in Microsoft Office and have basic computer skills. |
| What to Expect: |
Our Graduate Certificate in Experiential Marketing in Hospitality and Tourism will equip you with the skills and knowledge you need to succeed in this exciting field. You'll learn from industry experts, gain hands-on experience, and have the opportunity to build a network of contacts in the industry. |