Behaviour Change Communication and Strategy
is a professional certificate that equips learners with the skills to design and implement effective communication strategies for behaviour change. This course is ideal for healthcare professionals, programme managers, and communication specialists who want to understand the principles of behaviour change communication and apply them in real-world settings. By learning how to assess needs, develop messages, and evaluate impact, learners can create targeted interventions that drive lasting behaviour change.
Through a combination of lectures, discussions, and case studies, learners will gain a deep understanding of the theoretical foundations of behaviour change communication and strategy.
Some key topics covered in the course include: behaviour change theories, communication planning, message development, and evaluation methods.
If you're interested in learning more about behaviour change communication and strategy, explore this course to discover how you can apply these skills to make a positive impact in your work.
Benefits of studying 69. Professional Certificate in Behaviour Change Communication and Strategy
Behaviour Change Communication and Strategy is a vital skillset in today's market, particularly in the UK where public health initiatives and campaigns are increasingly reliant on effective communication strategies. According to a report by the UK's National Health Service (NHS), 69% of adults in England have tried to change their behaviour in the past year, with 45% citing social media as a key influencer.
| Year |
Percentage of Adults Trying to Change Behaviour |
| 2019 |
63% |
| 2020 |
68% |
| 2021 |
69% |
Learn key facts about 69. Professional Certificate in Behaviour Change Communication and Strategy
The Professional Certificate in Behaviour Change Communication and Strategy is a comprehensive course designed to equip learners with the skills and knowledge required to develop and implement effective behaviour change communication strategies.
This programme is typically offered over a period of 4-6 months, allowing learners to balance their studies with their professional commitments. The duration of the course may vary depending on the institution offering it.
The learning outcomes of this programme include the ability to design and implement behaviour change communication strategies, understand the principles of behaviour change theory, and develop effective communication materials and messages. Learners will also gain knowledge of how to evaluate the impact of behaviour change communication interventions.
The Professional Certificate in Behaviour Change Communication and Strategy is highly relevant to the public health, marketing, and non-profit sectors, where behaviour change communication is a critical skill. The course is designed to equip learners with the skills and knowledge required to work in these sectors and make a positive impact on public health.
The course covers a range of topics, including behaviour change theory, communication planning, message development, and evaluation. It also explores the use of digital and social media channels for behaviour change communication, as well as the role of influencers and advocacy in promoting behaviour change.
Upon completion of the course, learners will be able to apply their knowledge and skills to develop and implement effective behaviour change communication strategies in a variety of settings. The course is designed to be flexible and accessible, with online learning options available to learners who prefer to study remotely.
The Professional Certificate in Behaviour Change Communication and Strategy is a valuable addition to any learner's skillset, providing a comprehensive understanding of the principles and practices of behaviour change communication. It is an ideal course for individuals who are looking to transition into a career in public health, marketing, or non-profit work, or who want to enhance their existing skills and knowledge in this area.
Who is 69. Professional Certificate in Behaviour Change Communication and Strategy for?
| Ideal Audience for 69. Professional Certificate in Behaviour Change Communication and Strategy |
This course is designed for professionals and individuals working in the field of public health, healthcare, and social care, particularly those involved in health promotion, disease prevention, and behaviour change initiatives. |
| Key Characteristics: |
Professionals with a background in health education, health psychology, or a related field, as well as those working in healthcare settings, local authorities, and non-profit organisations. |
| UK-Specific Statistics: |
In the UK, approximately 1 in 5 deaths can be attributed to modifiable risk factors, such as smoking, physical inactivity, and unhealthy diet. The NHS Long Term Plan (2019) aims to reduce health inequalities and improve health outcomes, making this course particularly relevant for those working in the NHS and other UK-based healthcare organisations. |
| Learning Outcomes: |
Upon completion of this course, learners will be able to design and implement effective behaviour change communication strategies, evaluate the impact of these interventions, and apply their knowledge to real-world scenarios. |