Master Strategic Marketing Plan

MSc in Strategic Marketing - 12 months

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Learn about MSc in Strategic Marketing - 12 months

The Strategic Marketing MSc is a 12-month program designed for ambitious professionals seeking to elevate their marketing expertise.

Develop a deep understanding of marketing principles, consumer behavior, and data-driven decision making.

Learn how to create and execute effective marketing strategies that drive business growth and profitability.

Gain practical skills in market research, brand management, digital marketing, and team leadership.

Enhance your career prospects and take on leadership roles in marketing, sales, or entrepreneurship.

Join a community of like-minded individuals and industry experts to stay ahead of the curve.

Take the first step towards a successful marketing career – explore our Strategic Marketing MSc program today and discover how you can transform your business and your career.


Strategic Marketing is the foundation of a successful business, and our MSc in Strategic Marketing is designed to equip you with the skills and knowledge to excel in this field. Over 12 months, you'll develop a deep understanding of marketing principles, consumer behavior, and data-driven decision making. With a strong focus on practical application, you'll learn how to analyze market trends, create effective marketing campaigns, and measure their impact. Upon graduation, you'll be well-positioned for a career in strategic marketing, with opportunities in management, consulting, or as a marketing manager.

Benefits of studying MSc in Strategic Marketing - 12 months

MSc in Strategic Marketing is a highly sought-after degree in today's market, with the UK being a hub for marketing professionals. According to a report by the Chartered Institute of Marketing (CIM), the demand for marketing professionals in the UK is expected to grow by 10% by 2025, with strategic marketing being a key area of focus.

Year Number of Marketing Jobs
2020 123,000
2021 135,000
2022 150,000
2023 165,000
2024 180,000
2025 195,000
The MSc in Strategic Marketing is designed to equip students with the skills and knowledge required to succeed in this fast-paced industry. The course covers topics such as market research, brand management, digital marketing, and data analysis, providing students with a comprehensive understanding of strategic marketing principles.

Career path

Learn keyfacts about MSc in Strategic Marketing - 12 months

The MSc in Strategic Marketing is a 12-month postgraduate program designed to equip students with the knowledge and skills required to succeed in the dynamic world of marketing.
This program is ideal for individuals who have a bachelor's degree in marketing or a related field and wish to enhance their understanding of strategic marketing concepts and practices.
Through a combination of lectures, seminars, and workshops, students will gain a deep understanding of marketing principles, including market research, brand management, and digital marketing.
The program's learning outcomes include the ability to analyze complex marketing problems, develop effective marketing strategies, and evaluate the impact of marketing initiatives on business performance.
Industry relevance is a key aspect of this program, with guest lectures from senior marketing professionals and case studies drawn from real-world marketing campaigns.
The MSc in Strategic Marketing is accredited by the Chartered Institute of Marketing (CIM), ensuring that graduates are eligible for CIM membership and can demonstrate their expertise in strategic marketing.
Upon completion of the program, students will be equipped with the skills and knowledge required to succeed in a range of marketing roles, from marketing manager to business development manager.
The program's flexible structure allows students to balance their studies with work commitments, making it an ideal option for those who wish to upskill or reskill in marketing.
Throughout the program, students will have access to state-of-the-art facilities, including marketing laboratories and a virtual reality suite, providing a unique learning experience.
The MSc in Strategic Marketing is a highly regarded program that offers students a comprehensive education in strategic marketing, preparing them for successful careers in this field.
Graduates of this program have gone on to secure senior marketing roles in a range of industries, including finance, retail, and technology, demonstrating the program's industry relevance and effectiveness.
The program's emphasis on strategic marketing concepts and practices ensures that students are equipped with the skills and knowledge required to drive business growth and success.
By combining theoretical knowledge with practical experience, the MSc in Strategic Marketing provides students with a unique learning experience that prepares them for a successful career in marketing.

Who is MSc in Strategic Marketing - 12 months for?

Ideal Audience for MSc in Strategic Marketing - 12 months
Professionals seeking to upskill in strategic marketing, with a focus on those in the UK who are looking to advance their careers in the field, with 1 in 5 marketing professionals in the UK holding a postgraduate qualification.
Individuals with a bachelor's degree in marketing or a related field, who wish to gain advanced knowledge and skills in strategic marketing, with a strong emphasis on data-driven decision making and digital marketing.
Those working in marketing roles, such as brand managers, product managers, and marketing managers, who want to develop their skills in areas like market research, competitive analysis, and campaign planning.
The programme is designed to be flexible, with online and part-time study options available, making it accessible to those who need to balance their studies with work and other commitments.

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Course content


• Marketing Research Methods

• Strategic Marketing Planning

• Brand Management and Branding

• Consumer Behaviour and Psychology

• Market Segmentation and Targeting

• Product Development and Life Cycle

• Pricing Strategies and Tactics

• Marketing Communications and Advertising

• Digital Marketing and E-commerce

• International Marketing and Globalization

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements

  • This qualification is designed for learners who are typically aged 19 and above.
    or Bachelors degree or any qualification at Level 6
    or
    5 years managerial experience (evaluated on a case-by-case basis)

Fee and payment plans


Duration

12 Months
18 Months

Course fee

The fee for the programme is as follows:

12 Months: MYR 43,874
18 Months: MYR 38,176 * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

12 Months - MYR 43,874
● Payment option (a) - MYR 4,387 x 10 monthly instalments
● Payment option (b) - MYR 14,621 x 3 quarterly instalments
● Payment option (c) - MYR 21,937 x 2 half yearly instalments
● Payment option (d) - MYR 41,680 x 1 instalment (We offer 5% discount on total fee for stu


18 Months - MYR 38,176
● Payment option (a) - MYR 2,724 x 14 monthly instalments
● Payment option (b) - MYR 7,635 x 5 quarterly instalments
● Payment option (c) - MYR 12,723 x 3 half yearly instalments
● Payment option (d) - MYR 36,267 x 1 instalment (We offer 5% discount on total fee for stu

Accreditation

Stage 1 (Delivered by LSPM):
The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Level 7 Diploma in Strategic Marketing. The total

Discover further details about the MSc in Strategic Marketing - 12 months

Why choose LSPM ?

  • ✓ Your qualification is recognised and accepted world over.
  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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