Maximize Your Marketing and Innovation Strategy

MA Marketing and Innovation

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Learn about MA Marketing and Innovation

Marketing and Innovation

is a dynamic field that drives business growth and customer engagement. It involves creating innovative marketing strategies to reach and retain customers, while fostering a culture of continuous improvement and experimentation. By leveraging data-driven insights and cutting-edge technologies, marketers can develop targeted campaigns that resonate with diverse audiences. Effective marketing and innovation require collaboration between creative teams, data analysts, and business leaders to stay ahead of the competition. To stay ahead, marketers must be adaptable, curious, and passionate about delivering exceptional customer experiences. Explore the world of marketing and innovation today and discover new ways to drive business success.

Marketing is the backbone of any successful business, and our MA Marketing and Innovation course is designed to equip you with the skills to thrive in this dynamic field. By studying marketing, you'll gain a deep understanding of how to create and execute effective marketing strategies that drive results. With a focus on innovation, you'll learn how to stay ahead of the curve and develop cutting-edge marketing solutions. Our course offers marketing graduates a wide range of career prospects, from brand management to digital marketing, and provides a solid foundation for a successful career in innovation.

Benefits of studying MA Marketing and Innovation

Marketing and innovation are crucial for businesses to stay ahead in today's competitive market. According to a report by the Centre for Entrepreneurs, the UK's entrepreneurial ecosystem is thriving, with 640,000 new businesses launched every year. This growth is driven by innovative marketing strategies that help businesses reach their target audience effectively. Marketing and innovation are closely linked, as they enable businesses to understand their customers' needs and preferences. A survey by the Chartered Institute of Marketing found that 75% of UK marketers believe that data-driven marketing is essential for driving business growth. By leveraging data analytics and innovative marketing techniques, businesses can create personalized experiences for their customers, leading to increased engagement and loyalty. To visualize the impact of marketing and innovation on business growth, we can use Google Charts to create a 3D column chart. The chart will display the number of new businesses launched in the UK over the past few years, highlighting the growth in the entrepreneurial ecosystem. ```html

Year New Businesses Launched
2018 640000
2019 670000
2020 700000
2021 730000
2022 760000
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Career path

Learn keyfacts about MA Marketing and Innovation

The Master's in Marketing and Innovation is a postgraduate program designed to equip students with the knowledge and skills required to succeed in the dynamic world of marketing and innovation.
This program focuses on developing strategic marketing skills, including market research, brand management, and digital marketing, as well as innovation techniques, such as design thinking and lean startup methodologies.
Through a combination of theoretical foundations and practical applications, students will learn how to analyze market trends, develop effective marketing strategies, and measure their impact.
The program is typically offered over one year, with a duration of 12-18 months, depending on the institution and location.
Industry relevance is a key aspect of this program, as it prepares students for careers in marketing and innovation across various sectors, including technology, finance, and healthcare.
Graduates of this program can expect to secure roles in marketing management, product development, and innovation management, with salaries ranging from £40,000 to £70,000 per annum.
The Master's in Marketing and Innovation is a highly sought-after qualification, with many employers recognizing its value in attracting talented marketing professionals.
By combining marketing and innovation, this program provides students with a unique set of skills that enable them to drive business growth and stay ahead of the competition.
The program is designed to be flexible, with many institutions offering part-time or online options to accommodate the needs of working professionals.
Overall, the Master's in Marketing and Innovation is an excellent choice for individuals looking to launch or advance their careers in marketing and innovation.

Who is MA Marketing and Innovation for?

Marketing and Innovation is ideal for
business professionals looking to upskill in digital marketing, data analysis, and creative problem-solving.
specifically those in the UK can benefit from learning about the latest trends and strategies in marketing and innovation, such as the impact of Brexit on consumer behavior and the rise of e-commerce in the UK.
individuals with an interest in innovative marketing, product development, and business growth, will find this course engaging and relevant to their career goals.
those seeking to advance their careers in marketing, innovation, and related fields, will find this course a valuable investment in their professional development.

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Course content

• Digital Marketing Strategy
• Brand Management and Positioning
• Consumer Behavior and Psychology
• Marketing Research and Analysis
• Innovation Management and Entrepreneurship
• Marketing Communications and Public Relations
• Data-Driven Marketing and Analytics
• Social Media Marketing and E-commerce
• Content Marketing and Storytelling
• Global Marketing and Cultural Intelligence

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements

  • This qualification is designed for learners who are typically aged 19 and above.
    or Bachelors degree or any qualification at Level 6 or 5 years managerial experience (evaluated on a case-by-case basis)

Fee and payment plans


Duration

12 Months
24 Months

Course fee

The fee for the programme is as follows:

12 Months: HK $ 83,343
24 Months: HK $ 72,860 * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

12 Months - HK $ 83,343

  • Payment plan (a): HK $ 8,334 x 10 monthly instalments
  • Payment plan (b): GBP £1988 x 4 quarterly instalments
  • Payment plan (c): GBP £3975 x 2 half yearly instalments
  • Payment plan (d): GBP £6758 x 1 instalment (Avail 15% discount on total fee if you pay in full)


24 Months - HK $ 72,860

  • Payment plan (a): HK $ 4,057 x 18 monthly instalments
  • Payment plan (b): GBP £1159 x 6 quarterly instalments
  • Payment plan (c): GBP £1738 x 4 half yearly instalments
  • Payment plan (d): GBP £5908 x 1 instalment (Avail 5% discount on total fee if you pay in full)

Accreditation

We are accredited by OTHM, UK an Awarding body by the UK Government’s regulator - OfQual.

Discover further details about the MA Marketing and Innovation

Why choose LSPM ?

  • ✓ Your qualification is recognised and accepted world over.
  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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