Marketing BA Honours Degree

BA (Hons) in Marketing

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Learn about BA (Hons) in Marketing

Marketing

is a dynamic field that drives business growth and success. The BA (Hons) in Marketing at our institution equips students with the skills and knowledge to navigate this ever-changing landscape.
Developing a deep understanding of marketing principles, students learn to analyze consumer behavior, create effective campaigns, and measure results. They also gain expertise in digital marketing, brand management, and market research.
Through a combination of theoretical foundations and practical applications, students develop a comprehensive understanding of the marketing mix and its impact on business outcomes.
Unlocking their full potential, graduates are equipped to succeed in a wide range of careers, from marketing management to advertising and public relations. If you're passionate about marketing and want to launch a successful career, explore our BA (Hons) in Marketing today and discover how you can make a lasting impact in the industry.

Marketing is the key to unlocking a world of creative and strategic opportunities. Our BA (Hons) in Marketing course is designed to equip you with the skills and knowledge to succeed in this fast-paced industry. You'll gain a deep understanding of marketing principles, including brand management, market research, and digital marketing. With a strong focus on practical application, you'll develop a portfolio of work that showcases your skills to potential employers. Our industry-experienced tutors will guide you through the course, providing valuable insights and career advice. Upon graduation, you can expect excellent career prospects in a range of fields, from advertising to e-commerce.

Benefits of studying BA (Hons) in Marketing

BA (Hons) in Marketing remains a highly sought-after qualification in the UK job market, with a strong demand for graduates with a solid understanding of marketing principles and strategies. According to a report by the Chartered Institute of Marketing (CIM), the demand for marketing professionals is expected to increase by 10% by 2025, with the average salary for a marketing manager in the UK reaching £43,000 per annum.

Year Employment Rate
2020 85%
2021 90%
2022 92%
2023 95%

Career path

Learn keyfacts about BA (Hons) in Marketing

The BA (Hons) in Marketing is a popular undergraduate degree that equips students with the knowledge and skills required to succeed in the dynamic world of marketing.
This degree program is designed to provide students with a comprehensive understanding of marketing principles, including market research, brand management, and digital marketing.
Learning outcomes of the BA (Hons) in Marketing include the ability to analyze market trends, develop effective marketing strategies, and create engaging marketing campaigns.
The duration of the degree program is typically three years, with students completing a range of modules that cover both theoretical and practical aspects of marketing.
Industry relevance is a key aspect of the BA (Hons) in Marketing, with many graduates going on to secure roles in top marketing agencies, brands, and organizations.
The degree program is designed to prepare students for a career in marketing, with a focus on developing the skills and knowledge required to succeed in this field.
Graduates of the BA (Hons) in Marketing can expect to work in a variety of roles, including marketing manager, brand manager, and digital marketing specialist.
The degree program is also relevant to those interested in pursuing a career in business, entrepreneurship, or management, as it provides a solid foundation in marketing principles and practices.
Overall, the BA (Hons) in Marketing is a well-rounded degree program that provides students with the knowledge, skills, and experience required to succeed in the marketing industry.

Who is BA (Hons) in Marketing for?

Ideal Audience for BA (Hons) in Marketing Are you a motivated and ambitious individual looking to kickstart a career in the dynamic world of marketing?
Key Characteristics: You should be a creative and analytical thinker with excellent communication skills, able to work effectively in a team environment.
Career Goals: Upon graduating, you can expect to secure roles in digital marketing, brand management, or market research, with average starting salaries ranging from £25,000 to £30,000 in the UK.
Skills and Knowledge: You will gain a solid understanding of marketing principles, including market research, segmentation, targeting, and positioning, as well as digital marketing channels such as social media and email marketing.
Personal Qualities: You should be a self-motivated and flexible individual with a strong work ethic, able to adapt to changing market trends and technologies.

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Course content

• Digital Marketing Strategy
• Marketing Research Methods
• Brand Management
• Consumer Behaviour
• Advertising and Promotions
• International Marketing
• Marketing Communications
• Marketing Analytics
• Social Media Marketing
• Marketing Strategy and Planning

Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements

  • Learner must possess:
    ● Relevant NQF/QCF/RQF Level 3 Award/Diploma or at the level of GCE/GCSE or Secondary education/ high school or any equivalent qualification
    or
    ● Work experience of 2 years or more in case you do not hold any formal qualification
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Fee and payment plans


Duration

18 Months
36 Months

Course fee

The fee for the programme is as follows:

18 Months: HK $ 83,343
36 Months: HK $ 51,369 * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

18 Months - HK $ 83,343

  • Payment plan (a): HK $ 4,455 x 14 monthly instalments
  • Payment plan (b): GBP £1190 x 5 quarterly instalments
  • Payment plan (c): GBP £1983 x 3 half yearly instalments
  • Payment plan (d): GBP £5057 x 1 instalment (Avail 15% discount on total fee if you pay in full)


36 Months - HK $ 51,369

  • Payment plan (a): HK $ 1,918 x 27 monthly instalments
  • Payment plan (b): GBP £495 x 10 quarterly instalments
  • Payment plan (c): GBP £990 x 5 half yearly instalments
  • Payment plan (d): GBP £4208 x 1 instalment (Avail 15% discount on total fee if you pay in full)

Accreditation

We are accredited by OTHM, UK an Awarding body by the UK Government’s regulator - OfQual.

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Why choose LSPM ?

  • ✓ Your qualification is recognised and accepted world over.
  • ✓ Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
  • ✓ Flexible fee payment plans: Pay fee in affordable monthly, quarterly or yearly instalments plans.
  • ✓ Fast track mode - get your qualification in just 6 months!
  • ✓ Dedicated Tutor Support via live chat and email.

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

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