Welcome to our Undergraduate Programme in Tourism Policy and Planning, where you'll delve into the intricacies of the tourism industry and learn how to shape its sustainable future. Our comprehensive curriculum is meticulously designed to equip you with the knowledge and skills needed to navigate the dynamic landscape of tourism policy and planning. Let's explore the key modules that form the backbone of this exciting programme:
1. Introduction to Tourism Policy and Planning:
Dive into the fundamentals of tourism policy and planning, exploring the roles of government agencies, industry stakeholders, and community engagement in shaping tourism development strategies.
2. Tourism Economics and Destination Management:
Gain insights into the economic principles governing tourism activities and their impact on destination development. Learn about destination marketing strategies, visitor management techniques, and sustainable tourism practices.
3. Sustainable Tourism Development:
Explore the concept of sustainability in tourism and its significance for long-term industry viability. Delve into sustainable tourism practices, eco-tourism initiatives, and community-based tourism models.
4. Tourism Policy Analysis and Implementation:
Analyze tourism policies at local, national, and international levels, assessing their effectiveness in achieving sustainable development goals. Develop skills in policy development and implementation while balancing economic, social, and environmental considerations.
5. Cultural Heritage and Tourism Management:
Examine the relationship between cultural heritage and tourism, including heritage preservation, interpretation, and cultural tourism product development. Understand the importance of cultural sustainability in tourism planning.
6. Tourism Marketing and Promotion:
Explore tourism marketing principles, including market segmentation, branding strategies, and digital marketing techniques. Learn how to create compelling tourism campaigns that attract visitors while preserving destination authenticity.
7. Tourism Policy Case Studies:
Analyze real-world examples of tourism policy and planning initiatives through case studies from diverse geographical locations. Identify key success factors and lessons learned from successful tourism development projects.
8. Research Methods in Tourism:
Develop essential research skills for conducting empirical studies in tourism. Learn about research design, data collection methods, and statistical analysis techniques applicable to tourism policy and planning research.
Our programme emphasizes a blend of theoretical knowledge and practical applications, ensuring that you graduate with a well-rounded understanding of tourism policy and planning. With our unique approach, you'll be prepared to address the complex challenges facing the tourism industry and contribute to its sustainable growth and development.
Join us on this exciting journey and become a leader in shaping the future of tourism policy and planning. Unlock your potential and make a meaningful impact in this dynamic and rewarding field.
