Welcome to our comprehensive Undergraduate Programme in Tourism And Destination Management, where the world of travel and hospitality meets strategic expertise. Here's a detailed look at the curriculum and what sets our programme apart:
Curriculum Overview:
Our programme offers a diverse and comprehensive curriculum designed to prepare you for success in the dynamic tourism industry. Here's a breakdown of the key modules:
1. Introduction to Tourism Industry:
Gain a foundational understanding of the global tourism landscape, including its history, trends, and economic impact. Explore the various sectors within the tourism industry and the key players involved.
2. Destination Marketing and Promotion:
Learn the art and science of destination marketing, including market analysis, branding, and promotional strategies. Dive into digital marketing techniques and experiential marketing to attract visitors to your destination.
3. Tourism Planning and Development:
Explore the principles of sustainable tourism planning and development. Learn how to assess destination potential, plan tourism infrastructure, and engage stakeholders for sustainable development.
4. Hospitality Management:
Understand the fundamentals of hospitality management, including accommodation operations, food and beverage management, and guest services. Develop skills in customer service, revenue management, and hospitality marketing.
5. Cultural Tourism and Heritage Management:
Discover the intersection of tourism and culture, including the importance of cultural heritage in destination development. Learn about cultural tourism product development, interpretation, and heritage preservation.
6. Sustainable Tourism Management:
Delve into sustainable tourism practices and responsible destination management. Explore strategies for minimizing environmental impacts, supporting local communities, and promoting cultural preservation.
7. Tourism Policy and Governance:
Examine the role of government policies and regulations in shaping tourism development. Learn about destination management organizations, crisis management, and the importance of effective governance structures.
8. Tourism Research and Analysis:
Develop research skills and analytical abilities for the tourism industry. Learn how to conduct tourism research, analyze data, and interpret findings to inform decision-making and strategic planning.
Distinctive Features:
Our programme stands out for its hands-on, experiential approach to learning. Through case studies, industry projects, and field trips, you'll gain practical experience and insights directly applicable to the tourism industry.
Additionally, our emphasis on sustainability and responsible tourism sets us apart. You'll learn how to navigate the complexities of tourism development while minimizing negative impacts on the environment and local communities.
Our faculty consists of experienced professionals and industry experts who bring real-world insights into the classroom. You'll benefit from their expertise and networks, gaining valuable connections and mentorship opportunities.
Join us on this exciting journey into the world of tourism and destination management. With our comprehensive curriculum, practical experience, and emphasis on sustainability, you'll be well-prepared for a rewarding career in this dynamic industry.
