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Undergraduate Programme in Marketing Principles And Practice
Sunday, 05 May 2024 09:13:06
     

Welcome to our dynamic Undergraduate Programme in Marketing Principles And Practice! This course offers a comprehensive exploration of key concepts and strategies essential for success in the dynamic field of marketing. Through a series of engaging modules, you'll delve into the fundamental principles and practices that drive effective marketing campaigns and strategies.

In the first module, "Introduction to Marketing," you'll lay the groundwork for your marketing journey by gaining an understanding of the core principles, concepts, and frameworks that underpin the field of marketing. From market segmentation and targeting to consumer behavior and market research, this module will provide you with a solid foundation upon which to build your marketing expertise.

Moving forward, the course progresses to more specialized topics, such as "Marketing Strategy and Planning." Here, you'll explore the strategic decisions and planning processes that drive successful marketing initiatives. You'll learn how to develop marketing plans, set objectives, and allocate resources effectively to achieve organizational goals.

Next, in the "Digital Marketing" module, you'll dive into the rapidly evolving world of online marketing. From search engine optimization (SEO) and social media marketing to content creation and email marketing, you'll discover how digital channels can be leveraged to reach and engage target audiences in today's digital landscape.

Another key area covered in this programme is "Brand Management." In this module, you'll learn how brands are created, nurtured, and managed to build strong connections with consumers. Topics include brand positioning, brand equity, and brand communication strategies, providing you with the tools to develop and maintain successful brands.

Throughout the programme, you'll also explore the role of marketing in driving sales and revenue growth, as well as the importance of customer relationship management (CRM) and customer experience (CX) in building long-term customer loyalty and advocacy.

Finally, the course culminates in a comprehensive review module, where you'll have the opportunity to consolidate your learning and test your knowledge through quiz-based assessments. These assessments will allow you to demonstrate your understanding of the key concepts and principles covered in the programme, ensuring that you're well-prepared to apply your marketing expertise in real-world scenarios.

With its emphasis on practical skills development and real-world application, our Undergraduate Programme in Marketing Principles And Practice is designed to equip you with the knowledge and skills needed to succeed in today's competitive marketing landscape. Join us and take the first step towards a rewarding career in marketing!



present_to_all   PURSUE YOUR DREAMS - GAIN A RESPECTED QUALIFICATION STUDYING ONLINE

The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.
Why choose LSPM ?
● Your qualification is recognised and accepted world over.
● Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
● Flexible payment plans , pay fee in easy monthly, quarterly or yearly instalments.
● Fast track mode - attain your qualification in just 6 months !
● Dedicated Tutor Support via live chat.
Course content

Welcome to our cutting-edge Undergraduate Programme in Marketing Principles And Practice! This transformative course is meticulously designed to equip you with the essential knowledge and skills needed to thrive in the dynamic world of marketing. Dive into our captivating curriculum below:

**Module 1: Introduction to Marketing**
Get acquainted with the fundamental concepts and principles that underpin the field of marketing. Explore market segmentation, consumer behavior, and the marketing mix to lay a strong foundation for your marketing journey.

**Module 2: Marketing Strategy and Planning**
Delve into the strategic decision-making process behind successful marketing initiatives. Learn how to develop comprehensive marketing plans, set objectives, and allocate resources effectively to achieve organizational goals.

**Module 3: Digital Marketing**
Uncover the latest trends and techniques in digital marketing. From search engine optimization (SEO) and social media marketing to content creation and email marketing, discover how to leverage digital channels to reach and engage your target audience.

**Module 4: Brand Management**
Gain insights into the art and science of brand management. Explore brand positioning, brand equity, and brand communication strategies to create and nurture strong, enduring brands.

**Module 5: Sales and Revenue Growth**
Explore the role of marketing in driving sales and revenue growth for organizations. Learn effective sales strategies and tactics to maximize profitability and market share.

**Module 6: Customer Relationship Management (CRM)**
Discover the importance of building and maintaining strong relationships with customers. Explore CRM strategies and techniques to enhance customer satisfaction, loyalty, and retention.

**Module 7: Marketing Analytics**
Harness the power of data and analytics to optimize marketing performance. Learn how to interpret marketing metrics, analyze consumer insights, and make data-driven decisions to drive business success.

**Module 8: Ethics and Social Responsibility in Marketing**
Examine the ethical and social implications of marketing practices. Explore ethical dilemmas and responsibilities faced by marketers in today's society.

**Module 9: Global Marketing**
Gain a deeper understanding of marketing on a global scale. Explore the challenges and opportunities of marketing products and services in diverse cultural and geographic contexts.

**Module 10: Quiz-Based Assessments**
Put your knowledge to the test with our quiz-based assessments. Assess your understanding of key concepts and principles covered in the programme and receive instant feedback to track your progress.

With our comprehensive curriculum and interactive assessments, our Undergraduate Programme in Marketing Principles And Practice is your gateway to success in the dynamic and ever-evolving field of marketing. Join us on this exciting journey and unlock your full potential in the world of marketing!
❶   Course duration
The programme is available in two duration modes:
1 month
2 months
❷   Course Delivery

Online

❸   Entry Requirements
  • The program operates under an open enrollment framework, devoid of specific entry prerequisites. Individuals demonstrating a sincere interest in the subject matter are cordially invited to participate. Participants must be at least 18 years of age at the commencement of the course. OR;
❺   Assessment

The assessment is done via submission of assignment. There are no written exams.

❻   Course fee
The fee for the programme is as follows:

1 month - GBP £149

2 months - GBP £99
❼   Payment plans

1 month - GBP £149
2 months - GBP £99
❽   Accreditation

  • This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regula

❾   How to apply?

Simply follow the 2 steps given below to enrol:

(1) Fill enrolment form online at
https://www.lspm.org.uk/enrolment-v2/start.html

(2) Pay enrolment fee of GBP £15
(This can be paid online using credit or debit card)

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