Welcome to our Undergraduate Programme in Marketing Planning, a comprehensive course designed to equip you with the essential knowledge and skills needed to excel in strategic marketing planning. Throughout this engaging program, you'll explore key concepts and strategies vital for success in the dynamic field of marketing.
**Course Overview:
1. Introduction to Marketing Planning:
Dive into the fundamentals of marketing planning, understanding its importance in guiding organizational success. Explore the strategic planning process and its alignment with business objectives.
2. Market Analysis and Research:
Gain insights into conducting market research and analysis to identify market trends, customer needs, and competitor strategies. Learn how to leverage data to inform marketing decisions.
3. Segmentation, Targeting, and Positioning (STP):
Explore the STP framework to effectively segment markets, target specific customer groups, and position products or services for maximum competitive advantage.
4. Marketing Mix Strategies:
Delve into the 4Ps of marketing - Product, Price, Place, and Promotion. Understand how to develop effective marketing strategies for each element to create value for customers and achieve business objectives.
5. Digital Marketing Planning:
Discover the essentials of digital marketing planning, including website optimization, content marketing, social media strategies, and search engine optimization (SEO). Learn how to leverage digital channels to reach and engage target audiences.
6. Integrated Marketing Communications (IMC):
Explore the concept of IMC and its role in aligning marketing communications across various channels. Learn how to develop cohesive and effective communication strategies to enhance brand visibility and customer engagement.
7. Budgeting and Measurement:
Understand the importance of budgeting in marketing planning and how to allocate resources effectively. Explore methods for measuring marketing performance and evaluating the success of marketing initiatives.
**Assessments:
Throughout the course, you'll engage in quiz-based assessments designed to reinforce your understanding of course materials and track your progress. These assessments will challenge you to apply theoretical concepts to real-world scenarios, helping you develop critical thinking and problem-solving skills essential for success in marketing planning roles.
Please note that this course does not include practical projects, hands-on training, or collaborative workshops. Instead, it focuses on providing a comprehensive theoretical foundation in marketing planning through interactive quizzes and engaging content.
Join us on this exciting journey to explore the fascinating world of marketing planning and take your career to new heights. Enroll now and unlock your potential in strategic marketing.
