Welcome to the Undergraduate Programme in Behaviour of Organisation & Consumer, a transformative journey that delves deep into the fascinating interplay between organizational dynamics and consumer behavior. Our comprehensive curriculum is meticulously designed to equip students with the knowledge, skills, and insights needed to thrive in today's complex business landscape.
Core Modules:
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Organizational Behavior: Explore the fundamental principles of organizational behavior, including topics such as individual differences, motivation, leadership, and organizational culture. Through a combination of theoretical insights and practical exercises, students gain a deep understanding of how these factors influence behavior within organizations and impact overall effectiveness.
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Consumer Psychology: Delve into the realm of consumer psychology, examining the factors that shape consumer decision-making processes. From perception and attitudes to social influences and cultural factors, students explore the complexities of consumer behavior through real-world case studies and practical applications, gaining insights into how businesses can effectively market their products and services.
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Group Dynamics and Teamwork: Understand how groups function and collaborate effectively within organizations. Topics include group communication, decision-making processes, conflict resolution strategies, and the role of teamwork in achieving organizational goals. Through interactive simulations and team-based projects, students develop the skills needed to work effectively in diverse team environments.
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Marketing Strategies: Learn how to apply behavioral insights to develop effective marketing strategies and campaigns. Topics include branding, consumer segmentation, pricing strategies, and digital marketing techniques. Through hands-on projects and case studies, students acquire practical skills essential for success in today's competitive marketplace.
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Leadership Development: Enhance your leadership capabilities and prepare for roles of influence within organizations. Topics include different leadership styles, decision-making processes, and strategies for motivating and inspiring others. Through experiential learning activities and leadership development exercises, students develop the skills needed to lead teams and drive organizational change.
Elective Courses:
In addition to core modules, students have the opportunity to tailor their learning experience through a variety of elective courses. Elective options may include:
- Human Resource Management
- Consumer Behavior Analytics
- Organizational Development
- Cross-Cultural Management
- Retail Management
- Business Ethics and Corporate Social Responsibility
Experiential Learning Opportunities:
Our programme goes beyond the classroom, offering students opportunities for hands-on learning through internships, industry projects, and networking events. These experiential learning opportunities provide students with valuable exposure to the realities of the workplace and help them develop the skills and connections needed to succeed in their careers.
In conclusion, the Undergraduate Programme in Behaviour of Organisation & Consumer offers a comprehensive curriculum that prepares students for success in diverse careers related to organizational behavior, consumer psychology, marketing, human resources, and more. With a focus on practical skills, real-world applications, and experiential learning, our programme empowers students to thrive in today's dynamic business environment and make a meaningful impact in their chosen fields. Join us and embark on a transformative journey towards a successful and fulfilling career.
