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Undergraduate Programme in An Introduction To Marketing
Sunday, 05 May 2024 17:56:06
     

Embark on an enriching journey into the dynamic world of marketing with our 'Undergraduate Programme in An Introduction To Marketing'. This comprehensive course provides a solid foundation in fundamental marketing principles, equipping you with the skills and knowledge needed to thrive in today's competitive business landscape.

Throughout the program, you will delve into a diverse range of core modules designed to cover essential aspects of marketing theory and practice. Beginning with an exploration of marketing fundamentals, you will learn about market research techniques, consumer behavior analysis, and strategic planning strategies. From there, you will progress to topics such as branding, product development, and pricing strategies, gaining insight into how businesses effectively position themselves in the market.

As the digital landscape continues to evolve, our program ensures that you stay ahead of the curve by providing in-depth coverage of digital marketing essentials. You will learn about various digital marketing channels, including social media marketing, content marketing, and search engine optimization (SEO), and explore how these channels can be leveraged to reach and engage target audiences effectively.

One of the highlights of our program is the emphasis on real-world application and experiential learning. Through case studies, projects, and interactive simulations, you will have the opportunity to apply theoretical concepts to practical marketing scenarios, honing your critical thinking and problem-solving skills in the process.

Throughout your journey, you will be guided by industry experts and experienced faculty who are committed to providing you with personalized support and mentorship. Our collaborative learning environment fosters meaningful interactions with peers, allowing you to exchange ideas, insights, and best practices with fellow aspiring marketers.

By the end of the program, you will emerge with a comprehensive understanding of marketing principles and practices, ready to embark on a rewarding career in marketing. Whether you aspire to work in advertising, brand management, market research, or digital marketing, our 'Undergraduate Programme in An Introduction To Marketing' will empower you to make a meaningful impact in the ever-evolving world of marketing. Join us and unlock your potential to shape the future of marketing.



present_to_all   PURSUE YOUR DREAMS - GAIN A RESPECTED QUALIFICATION STUDYING ONLINE

The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.
Why choose LSPM ?
● Your qualification is recognised and accepted world over.
Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
Flexible payment plans , pay fee in easy monthly, quarterly or yearly instalments.
Fast track mode - attain your qualification in just 6 months !
Dedicated Tutor Support via live chat.
Course content

Welcome to our 'Undergraduate Programme in An Introduction To Marketing'! Our comprehensive curriculum is designed to provide students with a solid foundation in marketing principles, strategies, and techniques to excel in today's dynamic business environment.

Course Overview: Throughout this program, students will delve into key topics essential for understanding the fundamentals of marketing. From market analysis and consumer behavior to marketing communications and digital marketing strategies, our curriculum covers a wide range of subjects tailored to meet the demands of the modern marketing landscape.

Core Modules:

  1. Introduction to Marketing: Gain insights into the basic concepts and principles of marketing, including the marketing mix, market segmentation, and targeting.
  2. Consumer Behavior: Explore the psychological and sociological factors that influence consumer decision-making processes.
  3. Market Research: Learn the methodologies and techniques used to gather, analyze, and interpret market data to make informed marketing decisions.
  4. Marketing Communications: Dive into the various tools and channels used to effectively communicate marketing messages to target audiences.
  5. Digital Marketing Fundamentals: Explore the core principles of digital marketing, including search engine optimization (SEO), social media marketing, and email marketing.
  6. Brand Management: Understand the importance of branding and how to develop and manage strong brand identities.
  7. Marketing Strategy: Learn how to develop comprehensive marketing plans and strategies to achieve organizational objectives.

Elective Courses: In addition to the core modules, students have the opportunity to choose elective courses based on their interests and career goals. Elective options may include topics such as content marketing, data analytics, international marketing, and marketing ethics.

Practical Experience: Our program emphasizes hands-on learning and practical experience to ensure students are well-prepared for the demands of the industry. Through real-world case studies, group projects, and internships, students will have the opportunity to apply theoretical knowledge to solve practical marketing challenges.

Faculty Expertise: Our faculty members are industry professionals and experienced educators who bring a wealth of knowledge and expertise to the classroom. With their guidance, students will receive practical insights and mentorship to help them succeed in their marketing careers.

Graduation Requirements: To successfully complete the program, students must fulfill all course requirements, including assignments, exams, and projects, and maintain a satisfactory academic standing.

Join us and embark on an exciting journey into the world of marketing, where endless opportunities await!

❶   Course duration
The programme is available in two duration modes:
1 month
2 months
❷   Course Delivery

Online

❸   Entry Requirements
  • The program operates under an open enrollment framework, devoid of specific entry prerequisites. Individuals demonstrating a sincere interest in the subject matter are cordially invited to participate. Participants must be at least 18 years of age at the commencement of the course. OR;
❺   Assessment

The assessment is done via submission of assignment. There are no written exams.

❻   Course fee
The fee for the programme is as follows:

1 month - GBP £149


2 months - GBP £99
❼   Payment plans

1 month - GBP £149

2 months - GBP £99
❽   Accreditation

  • This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regula

❾   How to apply?

Simply follow the 2 steps given below to enrol:

(1) Fill enrolment form online at
https://www.lspm.org.uk/enrolment-v2/start.html

(2) Pay enrolment fee of GBP £15
(This can be paid online using credit or debit card)

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