Home | Level 7 Diploma in Strategic Management (Marketing) Curriculum Guide
The Level 7 Diploma in Strategic Management (Marketing) is designed to provide students with a comprehensive understanding of strategic marketing principles and practices. The curriculum covers a wide range of topics to equip students with the knowledge and skills needed to succeed in the dynamic field of marketing.
| Module | Description |
|---|---|
| Marketing Strategy | This module focuses on developing effective marketing strategies to achieve organizational goals and objectives. |
| Consumer Behavior | Students will learn about the psychological and sociological factors that influence consumer behavior and decision-making. |
| Digital Marketing | This module covers the latest trends and techniques in digital marketing, including social media, SEO, and online advertising. |
| Brand Management | Students will learn how to build and maintain strong brands through effective brand management strategies. |
| Market Research | This module covers the principles and methods of market research to gather valuable insights for marketing decision-making. |
Overall, the Level 7 Diploma in Strategic Management (Marketing) curriculum is designed to provide students with a solid foundation in strategic marketing principles and practices, preparing them for successful careers in the field of marketing.