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MSc in Strategic Marketing - 24 months
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Data-Driven Insights and Analysis: Master the Art of Strategic Marketing in Two Years

MSc in Strategic Marketing - 24 months

MSc in Strategic Marketing - 24 months

The Master of Science in Strategic Marketing program is designed to equip students with the knowledge and skills required to succeed in the dynamic field of marketing. This intensive 24-month program focuses on strategic marketing concepts, consumer behavior, market research, and digital marketing strategies.

Program Overview

The program consists of a mix of core courses, electives, and a final thesis project. Students will delve deep into various marketing disciplines and develop a solid understanding of how to create and implement effective marketing strategies.

Core Courses

Course Credit Hours
Marketing Management 3
Consumer Behavior 3
Market Research 3
Digital Marketing 3

Electives

  • Brand Management
  • International Marketing
  • Marketing Analytics
  • Strategic Pricing

Thesis Project

Students will work on a thesis project under the guidance of a faculty advisor. The thesis will allow students to apply their knowledge and skills to solve real-world marketing challenges.

Career Opportunities

Graduates of the MSc in Strategic Marketing program can pursue various career paths, including:

  • Marketing Manager
  • Brand Manager
  • Market Research Analyst
  • Digital Marketing Specialist

Conclusion

The MSc in Strategic Marketing - 24 months program offers a comprehensive curriculum that prepares students for successful careers in marketing. With a focus on strategic thinking and practical skills, graduates will be well-equipped to navigate the evolving landscape of marketing.

Visit our course page to learn more about this course at: MSc in Strategic Marketing - 24 months