The Master of Science in Strategic Marketing program is designed to equip students with the knowledge and skills required to succeed in the dynamic field of marketing. This intensive 24-month program focuses on strategic marketing concepts, consumer behavior, market research, and digital marketing strategies.
The program consists of a mix of core courses, electives, and a final thesis project. Students will delve deep into various marketing disciplines and develop a solid understanding of how to create and implement effective marketing strategies.
Course | Credit Hours |
---|---|
Marketing Management | 3 |
Consumer Behavior | 3 |
Market Research | 3 |
Digital Marketing | 3 |
Students will work on a thesis project under the guidance of a faculty advisor. The thesis will allow students to apply their knowledge and skills to solve real-world marketing challenges.
Graduates of the MSc in Strategic Marketing program can pursue various career paths, including:
The MSc in Strategic Marketing - 24 months program offers a comprehensive curriculum that prepares students for successful careers in marketing. With a focus on strategic thinking and practical skills, graduates will be well-equipped to navigate the evolving landscape of marketing.
The Strategic Marketing MSc is a 24-month program designed for ambitious professionals seeking to elevate their marketing expertise.
Develop a deep understanding of marketing principles, consumer behavior, and data-driven strategies to drive business growth and success.
Learn from industry experts and academics to develop a unique blend of theoretical knowledge and practical skills.
Gain hands-on experience through real-world projects, case studies, and group work, applying marketing concepts to drive business outcomes.
Enhance your career prospects with a postgraduate qualification that demonstrates your expertise in strategic marketing.
Join a community of like-minded professionals and stay up-to-date with the latest marketing trends and best practices.
Take the first step towards a successful marketing career – explore our Strategic Marketing MSc program today and discover how you can drive business success with data-driven marketing strategies.