MSc in Strategic Marketing - 12 months
MSc in Strategic Marketing - 12 months
Introduction
The Master of Science (MSc) in Strategic Marketing is a comprehensive program designed to equip students with the knowledge and skills needed to succeed in the dynamic field of marketing. This 12-month course offers a deep dive into strategic marketing concepts, consumer behavior, market research, and digital marketing strategies.
Program Overview
The MSc in Strategic Marketing program is structured to provide students with a solid foundation in marketing principles and practices. The curriculum covers a wide range of topics, including brand management, marketing analytics, and marketing communications.
Core Courses
| Course |
Description |
| Strategic Marketing Management |
This course focuses on developing strategic marketing plans and understanding market dynamics. |
| Consumer Behavior |
Study of consumer decision-making processes and their impact on marketing strategies. |
| Market Research |
Techniques and methodologies for gathering and analyzing market data. |
| Digital Marketing |
Exploration of online marketing tools and strategies for reaching target audiences. |
Statistics
According to the Bureau of Labor Statistics, the median annual wage for marketing managers was $141,490 in May 2020. The job outlook for marketing managers is projected to grow by 7% from 2019 to 2029, faster than the average for all occupations.
Conclusion
The MSc in Strategic Marketing - 12 months program offers a comprehensive education in marketing strategies and practices, preparing students for successful careers in the field. With a focus on both traditional and digital marketing techniques, graduates are equipped to navigate the ever-changing landscape of marketing and drive business growth.
