BA (Hons) in Marketing (Top up)
BA (Hons) in Marketing (Top up)
Welcome to the BA (Hons) in Marketing (Top up) program! This course is designed to provide students with a comprehensive understanding of marketing principles and strategies, preparing them for a successful career in the dynamic field of marketing.
Program Overview
The BA (Hons) in Marketing (Top up) is a top-up program that allows students with a relevant diploma or equivalent qualification to achieve a full Bachelor's degree in Marketing. Students will delve deep into various marketing topics, including consumer behavior, marketing research, digital marketing, and strategic marketing management.
Key Highlights
- Develop a strong foundation in marketing theory and practice
- Gain practical skills through real-world projects and case studies
- Enhance your critical thinking and analytical abilities
- Learn from experienced industry professionals and academics
Program Structure
| Module |
Credit |
| Consumer Behavior |
20 |
| Marketing Research |
20 |
| Digital Marketing |
20 |
| Strategic Marketing Management |
20 |
Career Opportunities
Upon completion of the BA (Hons) in Marketing (Top up) program, graduates will be well-equipped to pursue various roles in the marketing field, such as:
- Marketing Manager
- Brand Manager
- Market Research Analyst
- Digital Marketing Specialist
Conclusion
The BA (Hons) in Marketing (Top up) program offers a valuable opportunity for students to further their education and career prospects in the field of marketing. With a strong focus on practical skills and industry-relevant knowledge, graduates will be prepared to excel in the competitive marketing landscape.
