BA (Hons) in Marketing (Top up)
BA (Hons) in Marketing (Top up)
The BA (Hons) in Marketing (Top up) program is designed for students who have already completed a relevant diploma
or
foundation degree and wish to further their studies in marketing. This top-up course offers advanced
knowledge and
skills in marketing strategies, consumer behavior, market research, branding, and digital marketing.
Program Overview
The BA (Hons) in Marketing (Top up) program is a one-year full-time course that equips students with the necessary
skills to succeed in the dynamic field of marketing. Students will learn how to develop effective marketing
campaigns, analyze market trends, and create compelling brand messages.
Course Structure
| Module |
Credits |
| Marketing Management |
20 |
| Consumer Behavior |
20 |
| Market Research |
20 |
| Brand Management |
20 |
| Digital Marketing |
20 |
Career Opportunities
Graduates of the BA (Hons) in Marketing (Top up) program have a wide range of career opportunities in various
industries such as advertising, public relations, market research, brand management, and digital marketing.
Potential job roles include:
- Marketing Manager
- Brand Manager
- Market Research Analyst
- Digital Marketing Specialist
Conclusion
The BA (Hons) in Marketing (Top up) program provides students with the necessary skills and knowledge to thrive
in
the competitive field of marketing. With a focus on practical learning and real-world applications, graduates
are
well-equipped to pursue exciting career opportunities in marketing.
