BA (Hons) in Marketing (Top up)
BA (Hons) in Marketing (Top up)
Are you passionate about understanding consumer behavior, market trends, and creating impactful marketing strategies? If so, pursuing a BA (Hons) in Marketing (Top up) could be the perfect choice for you.
Overview
The BA (Hons) in Marketing (Top up) is an undergraduate program designed for students who have completed a relevant foundation or diploma course and wish to further their knowledge and skills in marketing. This program provides a comprehensive understanding of marketing principles, consumer behavior, branding, and digital marketing strategies.
Key Features
- Develop a solid foundation in marketing theory and practice
- Gain practical skills through hands-on projects and industry placements
- Learn from experienced marketing professionals and academics
- Stay ahead of emerging marketing trends and technologies
Course Structure
| Module |
Credits |
| Strategic Marketing |
20 |
| Consumer Behavior |
20 |
| Brand Management |
20 |
| Digital Marketing Strategies |
20 |
Career Opportunities
Upon completing the BA (Hons) in Marketing (Top up), graduates can pursue a variety of career paths in marketing, advertising, public relations, market research, and brand management. Some potential job roles include marketing manager, brand strategist, digital marketing specialist, and market analyst.
Conclusion
The BA (Hons) in Marketing (Top up) offers a valuable opportunity for aspiring marketers to enhance their skills and knowledge in a dynamic and competitive industry. By enrolling in this program, students can gain the necessary expertise to thrive in various marketing roles and contribute to the success of businesses and brands.
