BA (Hons) in Marketing (Top up)
BA (Hons) in Marketing (Top up)
The BA (Hons) in Marketing (Top up) is a comprehensive program designed for students who have completed a related diploma or foundation degree and wish to further specialize in marketing.
Program Overview
The top-up program focuses on advanced marketing strategies, consumer behavior, market research, digital marketing, and branding. Students will gain practical skills through real-world projects and internships, preparing them for successful careers in the dynamic field of marketing.
Key Highlights
- Advanced marketing concepts and strategies
- Hands-on experience through real-world projects
- Internship opportunities with leading companies
- Specialization in digital marketing and branding
Program Structure
| Module |
Credit |
| Strategic Marketing Management |
20 |
| Consumer Behavior |
15 |
| Market Research |
15 |
| Digital Marketing |
20 |
| Brand Management |
15 |
Career Opportunities
Graduates of the BA (Hons) in Marketing (Top up) program have a wide range of career opportunities in marketing, advertising, public relations, market research, and brand management. Some common job roles include marketing manager, brand manager, digital marketing specialist, and market research analyst.
Conclusion
The BA (Hons) in Marketing (Top up) program provides students with the knowledge and skills needed to excel in the competitive field of marketing. With a focus on practical experience and industry-relevant curriculum, graduates are well-prepared for successful careers in various marketing roles.
