The BA (Hons) in Marketing (Top up) program is designed for students who have completed a relevant diploma or equivalent qualification and wish to further their studies in marketing. This top-up degree provides students with advanced knowledge and skills in marketing strategies, consumer behavior, market research, and more.
The BA (Hons) in Marketing (Top up) program focuses on equipping students with the necessary tools to succeed in the dynamic field of marketing. Students will learn about branding, digital marketing, advertising, and strategic marketing planning. The program also includes practical projects and industry placements to give students hands-on experience.
| Module | Credits |
|---|---|
| Strategic Marketing Management | 20 |
| Consumer Behavior | 15 |
| Market Research | 15 |
| Digital Marketing | 20 |
Graduates of the BA (Hons) in Marketing (Top up) program can pursue various career opportunities in marketing, advertising, public relations, market research, and more. With the skills acquired during the program, graduates can work as marketing managers, brand managers, digital marketing specialists, and market researchers.
The BA (Hons) in Marketing (Top up) program is an excellent choice for students looking to advance their career in marketing. With a comprehensive curriculum and practical experience, graduates will be well-equipped to succeed in the competitive field of marketing.
Marketing
is a dynamic field that drives business growth and success. Our BA (Hons) in Marketing (Top up) is designed for ambitious individuals who want to enhance their marketing skills and knowledge.Develop your expertise in digital marketing, brand management, and market research, and gain a competitive edge in the job market.
Some of the key areas you'll study include: market analysis, advertising, and public relations. You'll also explore the latest trends and technologies in marketing, such as data analytics and social media.Our course is perfect for those who have already completed a related degree or have relevant work experience. You'll learn from experienced academics and industry professionals, and have access to state-of-the-art facilities.
Take the first step towards a successful marketing career. Apply now and start building your skills and knowledge.