BA (Hons) in Marketing
BA (Hons) in Marketing
Marketing is an essential component of any business strategy. A Bachelor of Arts (Hons) in Marketing provides students with a comprehensive understanding of marketing principles, consumer behavior, market research, and strategic planning.
Why Pursue a BA (Hons) in Marketing?
Marketing is a dynamic field that offers a wide range of career opportunities. With a BA (Hons) in Marketing, graduates can pursue roles in advertising, brand management, market research, digital marketing, and more. According to the Bureau of Labor Statistics, the median annual wage for advertising, promotions, and marketing managers was $141,490 in May 2020.
Course Curriculum
| Course Code |
Course Title |
Credits |
| MKT101 |
Principles of Marketing |
3 |
| MKT201 |
Consumer Behavior |
3 |
| MKT301 |
Market Research |
3 |
| MKT401 |
Strategic Marketing Planning |
3 |
Career Opportunities
Graduates with a BA (Hons) in Marketing have a variety of career paths to choose from. Some common job titles include:
- Marketing Manager
- Brand Manager
- Market Research Analyst
- Digital Marketing Specialist
Conclusion
A BA (Hons) in Marketing equips students with the knowledge and skills needed to succeed in the competitive world of marketing. With a strong foundation in marketing principles and hands-on experience, graduates are well-prepared for a successful career in this dynamic field.
