BA (Hons) in Marketing
BA (Hons) in Marketing
Are you interested in a career in marketing? Pursuing a Bachelor of Arts (Hons) in Marketing can open up a world of opportunities in the dynamic field of marketing. Let's delve into what this course entails and how it can benefit your career.
Introduction to BA (Hons) in Marketing
The BA (Hons) in Marketing is a comprehensive program that equips students with the knowledge and skills needed to excel in the competitive world of marketing. From digital marketing to consumer behavior, this course covers a wide range of topics essential for success in the industry.
Key Benefits of Studying Marketing
Here are some key benefits of pursuing a BA (Hons) in Marketing:
- Develop a deep understanding of consumer behavior and market trends
- Gain hands-on experience with real-world marketing projects
- Acquire essential skills in digital marketing, branding, and market research
- Enhance your critical thinking and problem-solving abilities
Statistics on Marketing Careers
According to the U.S. Bureau of Labor Statistics, the median annual wage for advertising, promotions, and marketing managers was $135,900 in May 2020. The job outlook for marketing professionals is also projected to grow by 6% from 2019 to 2029, faster than the average for all occupations.
Overview of BA (Hons) in Marketing Curriculum
| Course Code |
Course Title |
Credits |
| MKTG101 |
Principles of Marketing |
4 |
| MKTG201 |
Consumer Behavior |
4 |
| MKTG301 |
Digital Marketing |
4 |
| MKTG401 |
Marketing Research |
4 |
Conclusion
With the ever-evolving landscape of marketing, having a solid foundation in marketing principles and strategies is essential for success in the industry. Pursuing a BA (Hons) in Marketing can provide you with the knowledge and skills needed to thrive in this dynamic field.
