BA (Hons) Business Management with Marketing
BA (Hons) Business Management with Marketing
Business Management with Marketing is a dynamic and diverse field that combines the core principles of business management with the strategic elements of marketing. This program equips students with the knowledge and skills to succeed in a competitive business environment.
Program Overview
The BA (Hons) Business Management with Marketing program is designed to provide students with a comprehensive understanding of business management principles, marketing strategies, consumer behavior, market research, and more. Students will learn how to develop effective marketing campaigns, analyze market trends, and make strategic business decisions.
Key Highlights
- Gain a solid foundation in business management and marketing
- Learn from industry experts and experienced faculty
- Opportunities for internships and real-world projects
- Develop critical thinking and problem-solving skills
- Prepare for a successful career in marketing, sales, advertising, or business management
Program Structure
| Year |
Modules |
| Year 1 |
Introduction to Business Management, Marketing Principles, Business Economics, Financial Accounting |
| Year 2 |
Consumer Behavior, Marketing Communications, Strategic Management, Market Research |
| Year 3 |
International Marketing, Digital Marketing, Business Ethics, Dissertation |
Career Opportunities
Graduates of the BA (Hons) Business Management with Marketing program have a wide range of career opportunities available to them. Some potential career paths include:
- Marketing Manager
- Business Development Executive
- Brand Manager
- Market Research Analyst
- Sales Manager
Conclusion
The BA (Hons) Business Management with Marketing program offers a unique blend of business and marketing knowledge, preparing students for successful careers in a variety of industries. With a strong focus on practical learning and real-world experience, graduates are well-equipped to excel in the competitive business landscape.
