BA (Hons) Business Management with Diploma in Marketing Management - 24 months
BA (Hons) Business Management with Diploma in Marketing Management - 24 months
Introduction
Are you interested in pursuing a career in business management with a specialization in marketing? The BA (Hons) Business Management with Diploma in Marketing Management - 24 months program might be the perfect fit for you. This program offers a comprehensive curriculum that combines essential business management knowledge with specialized marketing skills.
Program Overview
The BA (Hons) Business Management with Diploma in Marketing Management - 24 months program is designed to provide students with a solid foundation in business management principles and practices, while also allowing them to develop expertise in marketing strategies and techniques. Students will learn about key business functions such as finance, operations, human resources, and marketing, and how these areas interact to drive business success.
Program Structure
The program is divided into modules that cover a wide range of topics, from marketing research and consumer behavior to strategic management and digital marketing. Students will also have the opportunity to gain practical experience through internships and industry projects. The table below outlines the structure of the program:
| Module |
Description |
| Marketing Management |
Explore the principles of marketing and how to develop effective marketing strategies |
| Consumer Behavior |
Understand the psychological and sociological factors that influence consumer decision-making |
| Strategic Management |
Learn how to develop and implement strategic plans to achieve business goals |
| Digital Marketing |
Gain hands-on experience with digital marketing tools and techniques |
Conclusion
The BA (Hons) Business Management with Diploma in Marketing Management - 24 months program provides students with a well-rounded education that prepares them for a successful career in business and marketing. With a strong foundation in business management principles and specialized marketing skills, graduates of this program are well-equipped to tackle the challenges of today's dynamic business environment.
