BA (Hons) Business Management with Diploma in Marketing Management - 24 months
BA (Hons) Business Management with Diploma in Marketing Management - 24 months
Are you looking to enhance your business acumen and marketing skills? The BA (Hons) Business Management with Diploma in Marketing Management - 24 months program offers a comprehensive curriculum that combines business management principles with specialized marketing knowledge. Let's delve deeper into what this course has to offer:
Program Overview
The BA (Hons) Business Management with Diploma in Marketing Management is a 24-month program designed to provide students with a solid foundation in business management while equipping them with specialized marketing skills. The program covers a wide range of topics, including marketing strategy, consumer behavior, market research, and digital marketing.
Course Structure
The course is divided into several modules, each focusing on a specific aspect of business management and marketing. Here is a breakdown of the key modules:
| Module |
Description |
| 1. Introduction to Business Management |
An overview of basic business management principles and practices. |
| 2. Marketing Fundamentals |
An introduction to key concepts in marketing, including the marketing mix and market segmentation. |
| 3. Consumer Behavior |
Understanding the factors that influence consumer purchasing decisions. |
| 4. Market Research |
Learning how to conduct market research and analyze data to make informed marketing decisions. |
| 5. Digital Marketing |
Exploring the role of digital channels in marketing and how to create effective digital marketing campaigns. |
Benefits of the Program
By completing the BA (Hons) Business Management with Diploma in Marketing Management - 24 months program, students will gain a strong foundation in both business management and marketing. This dual focus will enable graduates to pursue a wide range of career opportunities in various industries, including marketing, advertising, sales, and entrepreneurship.
Conclusion
The BA (Hons) Business Management with Diploma in Marketing Management - 24 months program is an excellent choice for individuals looking to enhance their business and marketing skills. With a comprehensive curriculum, experienced faculty, and hands-on learning opportunities, this program will prepare students for success in the competitive business world.
