Home | Explore the Great Outdoors with REI's #OptOutside Campaign
In a world dominated by screens and technology, REI's #OptOutside campaign is a breath of fresh air, quite literally. The initiative, which encourages people to spend time outdoors exploring nature instead of shopping on Black Friday, has gained significant traction since its inception.
Let's dive into the impact of REI's #OptOutside campaign with some critical statistics and trends:
| Year | Number of Participants | Amount of Time Spent Outdoors |
|---|---|---|
| 2015 | 1 million | Over 6 million hours |
| 2016 | 2.5 million | Over 12 million hours |
| 2017 | 3.5 million | Over 18 million hours |
The numbers speak for themselves - REI's #OptOutside campaign has successfully inspired millions of people to prioritize outdoor exploration over consumerism. This shift in mindset not only benefits individuals' physical and mental well-being but also has a positive impact on the environment.
Furthermore, studies have shown that spending time in nature can reduce stress, improve mood, and boost creativity. By promoting outdoor activities, REI is not just selling gear; they are selling a lifestyle that promotes health and happiness.
As the #OptOutside movement continues to grow, more and more people are realizing the importance of connecting with nature and disconnecting from the digital world. Whether it's hiking, biking, camping, or simply taking a walk in the park, the benefits of outdoor exploration are undeniable.
So, next time Black Friday rolls around, consider joining REI's #OptOutside campaign and experience the wonders of the great outdoors. Your mind, body, and soul will thank you.