In today's competitive world, understanding consumer behavior is crucial for businesses to succeed. The undergraduate programme in Consumer Behaviour offers a comprehensive curriculum that equips students with the knowledge and skills needed to excel in this field.
The programme is designed in collaboration with industry experts to ensure that students learn the latest trends and practices in consumer behavior.
Students have the opportunity to gain hands-on experience through internships and real-world projects, allowing them to apply their knowledge in a practical setting.
Our faculty members are experienced professionals in the field of consumer behavior, providing students with valuable insights and guidance throughout their academic journey.
The programme includes core courses such as Consumer Psychology, Market Research, and Consumer Decision Making, which form the foundation of the curriculum.
Students can choose from a variety of elective courses based on their interests, such as Brand Management, Digital Marketing, and Retail Strategy.
Students are required to complete a capstone project where they apply their knowledge and skills to solve a real-world problem in consumer behavior.
Graduates can pursue a career as a market research analyst, where they analyze consumer data to help businesses make informed decisions.
Brand managers are responsible for developing and implementing strategies to promote a brand and attract consumers.
Consumer insights specialists study consumer behavior to identify trends and opportunities for businesses to capitalize on.
The undergraduate programme in Consumer Behaviour is the perfect choice for students who are passionate about understanding consumer behavior and making a difference in the business world. With a comprehensive curriculum, practical experience, and expert faculty, students can unleash their potential and excel in this dynamic field.