In today's competitive business world, understanding consumer behavior is crucial for success. The postgraduate programme in Consumer Behaviour offered by London School of Planning and Management (LSPM) is designed to equip students with the knowledge and skills needed to excel in this field.
Our programme is taught by industry experts and experienced academics who are at the forefront of consumer behavior research.
Students have the opportunity to apply theoretical knowledge to real-world scenarios through case studies, projects, and internships.
Our curriculum is designed to provide students with a global perspective on consumer behavior, preparing them for careers in multinational companies.
The programme covers a range of core courses such as Consumer Psychology, Market Research, and Consumer Decision Making.
Students can choose from a variety of elective courses to tailor their learning experience to their interests and career goals.
Graduates of the programme can pursue careers as market research analysts, helping companies understand consumer preferences and behavior.
Brand managers are responsible for developing and implementing strategies to promote products and services to target consumers.
Consumer insights specialists analyze data to provide valuable insights into consumer behavior, helping companies make informed decisions.
Applicants should have a bachelor's degree in a related field with a minimum GPA of 3.0.
Some work experience in marketing or related fields is preferred but not required.
The postgraduate programme in Consumer Behaviour at LSPM offers a comprehensive curriculum, expert faculty, and global perspective to help students transform their future and excel in the field of consumer behavior.