| Statistic |
Data |
| Percentage of employers who research candidates online before hiring |
70% |
| Percentage of recruiters who use social media to screen candidates |
90% |
| Percentage of hiring managers who say personal branding is important |
80% |
As you can see from the data above, personal branding is crucial for MA Marketing and Innovation students looking to land their dream job. Here are some tips to help you create a strong personal brand:
1. Define your unique selling proposition (USP): Identify what sets you apart from other candidates and highlight this in your personal brand. Whether it's your creativity, analytical skills, or industry experience, make sure to showcase your USP in all your professional communications.
2. Develop a strong online presence: In today's digital age, having a strong online presence is essential for personal branding. Create a professional LinkedIn profile, update your social media accounts to reflect your professional image, and consider starting a personal blog to showcase your expertise in the field.
3. Network with industry professionals: Building relationships with industry professionals can help you expand your network and open up new opportunities. Attend networking events, connect with professionals on LinkedIn, and reach out to alumni for advice and mentorship.
4. Showcase your work: Whether it's a marketing campaign you worked on, a research project you completed, or a presentation you gave, make sure to showcase your work in your personal brand. This will help potential employers see the value you can bring to their organization.
By following these tips, MA Marketing and Innovation students can create a strong personal brand that will help them succeed in their careers. Remember, personal branding is an ongoing process, so make sure to regularly update and refine your brand to stay relevant in the ever-changing job market.
(Source: Data compiled from various industry reports and surveys)