Home | Top Books for BA Business Management Marketing Students
Are you a BA (Hons) Business Management with Marketing student looking to expand your knowledge and gain valuable insights into the world of business and marketing? Look no further! We have compiled a list of 5 must-read books that will help you excel in your studies and future career.
| Book Title | Author | Publication Year |
|---|---|---|
| 1. "Principles of Marketing" | Philip Kotler | 1984 |
| 2. "The Lean Startup" | Eric Ries | 2011 |
| 3. "Good to Great: Why Some Companies Make the Leap... and Others Don't" | Jim Collins | 2001 |
| 4. "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant" | W. Chan Kim, Renée Mauborgne | 2005 |
| 5. "Influence: The Psychology of Persuasion" | Robert B. Cialdini | 1984 |
These books cover a wide range of topics including marketing principles, startup strategies, company success stories, market competition, and the psychology of persuasion. By reading these books, you will gain valuable insights and knowledge that will help you succeed in your academic and professional endeavors.
So what are you waiting for? Pick up one of these must-read books today and take your BA (Hons) Business Management with Marketing studies to the next level!
Source: Data compiled from various bookstores and online retailers.