Home | Top Books for BA (Hons) Marketing Students
Are you a BA (Hons) in Marketing student looking to expand your knowledge and excel in your field? Look no further! We have compiled a list of 10 must-read books that will help you deepen your understanding of marketing concepts and strategies. These books cover a wide range of topics, from consumer behavior to digital marketing, and are essential reads for any aspiring marketing professional.
| No. | Book Title | Author |
|---|---|---|
| 1 | "Influence: The Psychology of Persuasion" | Robert Cialdini |
| 2 | "Contagious: How to Build Word of Mouth in the Digital Age" | Jonah Berger |
| 3 | "Building a StoryBrand: Clarify Your Message So Customers Will Listen" | Donald Miller |
| 4 | "Hooked: How to Build Habit-Forming Products" | Nir Eyal |
| 5 | "Digital Marketing for Dummies" | Ryan Deiss |
| 6 | "Made to Stick: Why Some Ideas Survive and Others Die" | Chip Heath & Dan Heath |
| 7 | "Positioning: The Battle for Your Mind" | Al Ries & Jack Trout |
| 8 | "Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too" | Gary Vaynerchuk |
| 9 | "Predictably Irrational: The Hidden Forces That Shape Our Decisions" | Dan Ariely |
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