Welcome to our Undergraduate Programme in Strategic Management in Hospitality and Tourism, where we offer a comprehensive curriculum designed to prepare students for success in the dynamic and fast-paced hospitality and tourism industry. Our programme integrates theoretical knowledge with practical skills, equipping students with the tools and insights necessary to navigate the complexities of strategic management in this diverse and exciting field.
Curriculum Highlights:
1. Core Courses:
- Introduction to Hospitality and Tourism Management: Gain a foundational understanding of the hospitality and tourism industry, including its history, key players, and current trends.
- Strategic Management Principles: Explore strategic management concepts, theories, and frameworks applicable to hospitality and tourism businesses. Learn how to analyze industry dynamics, identify competitive advantages, and develop effective strategic plans.
- Marketing Management in Hospitality and Tourism: Dive into marketing strategies and tactics specific to hospitality and tourism businesses. Explore branding, customer segmentation, digital marketing, and destination marketing techniques.
- Financial Management in Hospitality and Tourism: Learn financial management principles and practices tailored to hospitality and tourism operations. Topics include budgeting, revenue management, cost control, and financial analysis.
- Operations Management: Understand the operational aspects of hospitality and tourism businesses, including service delivery, quality management, and process optimization. Explore topics such as food and beverage management, housekeeping, and front office operations.
2. Elective Courses:
- Destination Management and Marketing: Explore destination management strategies, sustainable tourism practices, and destination branding initiatives.
- Event Management: Learn how to plan, execute, and evaluate events in the hospitality and tourism industry, including conferences, festivals, and corporate events.
- International Tourism Management: Examine the global dimensions of tourism, including international market trends, cross-cultural management, and global tourism policies.
- Hospitality Technology and Innovation: Explore the latest technologies and innovations shaping the hospitality and tourism industry, including hospitality software, booking platforms, and guest experience solutions.
3. Practical Learning Opportunities:
- Case Studies and Simulations: Engage in real-world case studies and simulations to apply theoretical concepts to practical scenarios. Develop critical thinking, problem-solving, and decision-making skills.
- Industry Projects and Internships: Gain hands-on experience through industry projects and internships with leading hospitality and tourism organizations. Apply classroom learning to real-world business challenges and build valuable industry connections.
- Field Trips and Guest Lectures: Participate in field trips to hospitality and tourism establishments and attend guest lectures by industry experts. Gain insights into industry best practices, trends, and emerging opportunities.
4. Capstone Project:
- Culminating the programme, students will undertake a capstone project where they apply strategic management principles to develop a comprehensive business plan for a hospitality or tourism venture.
Our programme is designed to provide students with a well-rounded education that prepares them for diverse career opportunities in the dynamic hospitality and tourism industry. With a focus on strategic management principles, practical skills development, and industry engagement, graduates emerge as strategic leaders ready to make a positive impact in the global hospitality and tourism sector. Join us and embark on an exciting journey towards a rewarding career in strategic management in hospitality and tourism.
