Download Viewbook

Simply let us know your email address, we will email you the programme Viewbook asap.

Email

Captcha: What is 9+7 ?
Diploma in Digital Marketing Fundamentals
Thursday, 02 May 2024 12:33:18
     

Step into the dynamic world of digital marketing with our Diploma in Digital Marketing Fundamentals. This comprehensive program offers a deep dive into the core principles and strategies of digital marketing, equipping learners with the essential skills needed to excel in today's digital landscape.

Throughout the course, students will explore a range of key modules designed to provide a solid foundation in digital marketing. These modules include:

  1. Introduction to Digital Marketing: Gain a comprehensive overview of the digital marketing landscape, exploring key concepts, trends, and terminology.

  2. Search Engine Optimization (SEO): Learn how to optimize websites to improve search engine rankings and drive organic traffic. Explore keyword research, on-page optimization, link building, and more.

  3. Social Media Marketing: Dive into the world of social media marketing and discover how to create and implement effective strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.

  4. Content Marketing: Explore the art of creating and distributing valuable, relevant content to attract and engage audiences. Learn how to develop content strategies, create compelling content, and measure success.

  5. Email Marketing: Master the fundamentals of email marketing, including list building, segmentation, campaign creation, and performance tracking. Discover best practices for optimizing email campaigns to drive engagement and conversions.

  6. Digital Advertising: Explore the various forms of digital advertising, including pay-per-click (PPC), display ads, and social media advertising. Learn how to create and manage effective ad campaigns across different platforms.

  7. Analytics and Reporting: Understand the importance of data-driven decision-making in digital marketing. Learn how to analyze key metrics, track campaign performance, and derive actionable insights to optimize marketing efforts.

Through a combination of lectures, case studies, practical exercises, and hands-on projects, students will develop a comprehensive understanding of digital marketing strategies and tactics. By the end of the program, graduates will be equipped with the skills and knowledge needed to launch successful digital marketing campaigns, drive business growth, and stay ahead in today's competitive marketplace.



present_to_all   PURSUE YOUR DREAMS - GAIN A RESPECTED QUALIFICATION STUDYING ONLINE

The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.
Why choose LSPM ?
● Your qualification is recognised and accepted world over.
● Experience online study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
● Flexible payment plans , pay fee in easy monthly, quarterly or yearly instalments.
● Fast track mode - attain your qualification in just 6 months !
● Dedicated Tutor Support via live chat.
Course content

Delve into the dynamic world of digital marketing with our Diploma in Digital Marketing Fundamentals. This comprehensive program is designed to equip you with the essential skills and knowledge needed to thrive in today's digital landscape. Here's an overview of the curriculum highlights:

  1. Introduction to Digital Marketing: Gain a solid understanding of digital marketing fundamentals, including key concepts, trends, and terminology. Explore the evolution of digital marketing and its impact on modern business practices.

  2. Website Development and Optimization: Learn how to create and optimize a professional website for maximum visibility and user experience. Dive into web design principles, content creation, and website optimization techniques to enhance performance and drive conversions.

  3. Search Engine Optimization (SEO): Discover the art and science of SEO and learn how to improve website rankings and organic visibility in search engine results pages (SERPs). Explore keyword research, on-page optimization, link building strategies, and SEO best practices.

  4. Social Media Marketing: Explore the power of social media platforms as marketing channels. Learn how to develop and implement effective social media strategies to engage audiences, build brand awareness, and drive conversions.

  5. Content Marketing: Master the art of content creation and distribution to attract, engage, and convert target audiences. Explore content marketing strategies, storytelling techniques, and content optimization tactics across various channels.

  6. Email Marketing: Learn how to design and execute successful email marketing campaigns to nurture leads, drive sales, and foster customer loyalty. Explore email marketing best practices, segmentation strategies, and campaign optimization techniques.

  7. Digital Advertising: Dive into the world of digital advertising and learn how to create and manage effective online ad campaigns across different platforms, such as Google Ads, Facebook Ads, and display networks.

  8. Analytics and Performance Measurement: Develop proficiency in digital marketing analytics and measurement tools. Learn how to track and analyze key performance metrics to evaluate campaign effectiveness, identify areas for improvement, and optimize marketing strategies.

  9. Marketing Strategy and Planning: Explore the strategic aspects of digital marketing and learn how to develop comprehensive marketing plans aligned with business objectives. Understand target audience identification, competitor analysis, and budget allocation strategies.

  10. Emerging Trends and Technologies: Stay ahead of the curve by exploring emerging trends and technologies shaping the future of digital marketing. Learn how to leverage innovations such as artificial intelligence, voice search, and augmented reality to drive marketing success.

Throughout the program, you'll engage in hands-on projects, case studies, and practical exercises to apply your knowledge in real-world scenarios. By the end of the Diploma in Digital Marketing Fundamentals, you'll be equipped with the skills and expertise to launch successful digital marketing campaigns and drive business growth in today's competitive landscape.
❶   Course duration
The programme is available in two duration modes:
1 month
2 months
❷   Course Delivery

Online

❸   Entry Requirements
  • The program operates under an open enrollment framework, devoid of specific entry prerequisites. Individuals demonstrating a sincere interest in the subject matter are cordially invited to participate. Participants must be at least 18 years of age at the commencement of the course. OR;
❺   Assessment

The assessment is done via submission of assignment. There are no written exams.

❻   Course fee
The fee for the programme is as follows:

1 month - GBP £149

2 months - GBP £99
❼   Payment plans

1 month - GBP £149
2 months - GBP £99
❽   Accreditation

  • This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regula

❾   How to apply?

Simply follow the 2 steps given below to enrol:

(1) Fill enrolment form online at
https://www.lspm.org.uk/enrolment-v2/start.html

(2) Pay enrolment fee of GBP £15
(This can be paid online using credit or debit card)

Quick links

Request free information

*E-mail :

Captcha: What is 7+5+4 ?

The fastest way to get answers from us.