Course content
Welcome to the Undergraduate Diploma in Social Marketing—an immersive journey where creativity meets strategy in the ever-evolving digital landscape. Let's delve into the intricacies of our program, designed to equip you with the skills to thrive in the dynamic realm of social marketing.
Core Modules:
1. Digital Storytelling and Persuasion: Unleash the power of compelling narratives. Dive into the art of digital storytelling, understanding how persuasive communication shapes brand narratives in the digital age.
2. Consumer Behavior in the Digital Age: Decode the intricacies of consumer behavior online. Explore the factors influencing digital interactions and purchasing decisions, laying the foundation for effective social marketing strategies.
3. Social Media Strategy and Management: Master the strategic use of social media platforms. From content creation to community engagement, this module provides a hands-on approach to building and managing an impactful social media presence.
4. Analytics and Metrics for Social Marketing: Navigate the world of data-driven decision-making. Learn how to interpret analytics and metrics, allowing you to measure the success of social marketing campaigns and optimize strategies for maximum impact.
5. Ethical Considerations in Social Marketing: Explore the ethical landscape of social marketing. Understand the responsible use of digital platforms and ethical considerations in crafting strategies that align with societal values.
Advanced Electives:
1. Influencer Marketing Strategies: Deepen your understanding of influencer marketing. Learn to collaborate with influencers, measure the impact of influencer campaigns, and leverage influencer partnerships for brand success.
2. Content Marketing Excellence: Become a master of content creation. Explore advanced content marketing strategies, from crafting engaging narratives to optimizing content for diverse digital platforms.
3. Emerging Trends in Social Media: Stay ahead of the curve by exploring emerging trends in social media. Understand the latest features, platforms, and innovations shaping the digital landscape.
Capstone Project: Apply your learning to a real-world scenario. The capstone project allows you to design and execute a comprehensive social marketing campaign, integrating all aspects learned throughout the program.
Industry-Relevant Workshops: Engage in hands-on workshops conducted by industry experts. Stay current with the latest tools and trends in social marketing, enhancing your practical skills and industry relevance.
Experiential Learning Opportunities: Immerse yourself in real-world case studies and projects. Gain practical insights by applying theoretical knowledge to address challenges faced by industry leaders.
In essence, the Undergraduate Diploma in Social Marketing is not just an academic pursuit but an experiential journey. It's a fusion of theoretical insights, hands-on experience, and a forward-looking approach that prepares you for success in the dynamic world of social marketing. Join us and unlock the door to a future where your creativity and strategic acumen become powerful tools in shaping the digital narrative.