| Statistic |
Percentage |
| Percentage of global retail sales that come from e-commerce |
14.1% |
| Percentage of online shoppers who prefer to shop on a mobile device |
67% |
| Average e-commerce conversion rate |
2.86% |
These statistics highlight the growing importance of e-commerce websites in today's market. With more and more consumers turning to online shopping, it is essential for businesses to have a strong online presence.
So, what are the key elements that make an e-commerce website successful? Here are some essential factors to consider:
1. User-friendly design: A well-designed website that is easy to navigate and visually appealing will attract and retain customers.
2. Mobile responsiveness: With a majority of online shoppers preferring to shop on their mobile devices, it is crucial for e-commerce websites to be mobile responsive.
3. Fast loading speed: Studies have shown that a one-second delay in page load time can lead to a 7% decrease in conversions. Therefore, it is important to optimize your website for speed.
4. Secure payment gateway: Building trust with your customers is essential for e-commerce success. Make sure to use a secure payment gateway to protect your customers' sensitive information.
5. Search engine optimization (SEO): Optimizing your website for search engines will help drive organic traffic to your site and improve your visibility online.
By incorporating these key elements into your e-commerce website, you can increase your chances of success in the competitive online market.
In conclusion, creating a successful e-commerce website requires careful planning and attention to detail. By focusing on user experience, mobile responsiveness, speed, security, and SEO, you can set your website up for success. As you continue your studies in Level 4 Diploma in IT – Web Design, remember to keep these essential factors in mind when designing e-commerce websites.
(Source: Statista)