Explore the fascinating world of consumer behavior with our Undergraduate Programme in Introduction To Consumer Behavior. This dynamic course delves into the psychology behind consumer decision-making, market trends, and the impact of advertising on purchasing habits. Gain valuable insights into how individuals and groups make choices, and how businesses can effectively target their audience. Through interactive lectures, case studies, and real-world projects, students will develop a deep understanding of consumer behavior theories and practical applications. Prepare for a successful career in marketing, advertising, or market research with this comprehensive and engaging programme.