Home | Level 7 Extended Diploma in Strategic Management Marketing Curriculum
The Level 7 Extended Diploma in Strategic Management (Marketing) is a comprehensive program designed to equip students with the knowledge and skills needed to succeed in the field of marketing. The curriculum covers a wide range of topics, including strategic planning, market research, branding, digital marketing, and more. Here is an overview of the courses offered in this program:
| Course | Description |
|---|---|
| Marketing Strategy | This course covers the fundamentals of marketing strategy, including market analysis, competitive positioning, and strategic planning. |
| Consumer Behavior | Students will learn about the psychological and sociological factors that influence consumer behavior, and how to use this knowledge to create effective marketing campaigns. |
| Brand Management | This course focuses on building and managing strong brands, including brand positioning, brand equity, and brand extension strategies. |
| Digital Marketing | Students will learn about the latest digital marketing techniques, including social media marketing, search engine optimization, and online advertising. |
| Market Research | This course covers the principles of market research, including data collection, analysis, and interpretation, to make informed marketing decisions. |
Overall, the Level 7 Extended Diploma in Strategic Management (Marketing) provides students with a solid foundation in marketing theory and practice, preparing them for successful careers in the field. If you are interested in pursuing a career in marketing, this program is a great choice to enhance your skills and knowledge.