Course content
Curriculum Highlights: Unlocking the Secrets of Consumer Behavior
Foundations of Consumer Psychology (Semester 1): Begin your journey with a deep dive into the fundamental principles of consumer psychology. Explore the psychological underpinnings that drive purchasing decisions, studying topics such as perception, motivation, and decision-making processes.
Market Research Strategies (Semester 2): Equip yourself with the skills to navigate the intricate world of market research. Learn to design and conduct effective surveys, analyze data, and extract meaningful insights that form the backbone of informed business decisions.
Brand Psychology and Strategy (Semester 3): Delve into the art and science of branding. Uncover the psychology behind successful brands, examining how consumer perceptions are shaped. Craft brand strategies that resonate with target audiences, ensuring lasting connections.
Digital Consumer Behavior (Semester 4): Navigate the digital landscape with a focus on understanding how consumer behavior unfolds online. Study the impact of social media, e-commerce platforms, and digital marketing on consumer decision-making processes.
Advertising Psychology (Semester 5): Master the craft of creating impactful advertising campaigns. Explore the psychological aspects of persuasive messaging, visual communication, and storytelling. Develop campaigns that cut through the noise and leave a lasting impression.
Consumer Insights and Analytics (Semester 6): Immerse yourself in the world of consumer insights and analytics. Harness the power of data to uncover trends, preferences, and patterns. Translate raw data into actionable strategies that drive business success.
Behavioral Economics in Practice (Semester 7): Merge psychology with economics in this advanced course. Explore the principles of behavioral economics and understand how cognitive biases influence decision-making. Apply this knowledge to shape economic strategies and policies.
Internship in Consumer Psychology (Semester 8): Put your knowledge into practice with a hands-on internship. Gain real-world experience working with businesses, agencies, or research institutions. Apply your skills in a professional setting and build a valuable network within the industry.
Capstone Project: Shaping the Future of Consumer Experiences (Semester 9): Culminate your journey with a capstone project that showcases your expertise. Tackle a real-world challenge in consumer psychology, applying strategic thinking, research methodologies, and innovative solutions.
Skills Developed:
- Analytical Thinking: Interpret data to derive actionable insights.
- Strategic Branding: Develop compelling brand narratives.
- Digital Proficiency: Understand and leverage online consumer behavior.
- Advertising Expertise: Create impactful campaigns based on psychological principles.
- Market Research: Design and implement effective research strategies.
- Behavioral Economics: Apply economic principles to consumer decision-making.
Your Journey Begins: The Undergraduate Programme in Consumer Psychology is not just an academic pursuit; it's a transformative journey that equips you with the knowledge and skills to shape the future of consumer experiences. Join us in decoding the intricacies of consumer behavior and charting new territories in the dynamic world of consumer psychology. Your journey to becoming an expert in understanding and influencing consumer decisions starts here.