Course content
Welcome to our Undergraduate Programme in Marketing! Designed to provide a comprehensive understanding of marketing principles and strategies, this course offers a blend of theoretical knowledge and practical insights to prepare you for success in the dynamic field of marketing. Let's delve into the details of our curriculum:
1. Introduction to Marketing:
- Gain a foundational understanding of marketing concepts, including the marketing mix, market segmentation, and consumer behavior.
2. Marketing Research:
- Learn the fundamentals of market research methodologies, data collection techniques, and analysis methods to gather valuable insights for decision-making.
3. Marketing Strategy:
- Explore the development and implementation of effective marketing strategies tailored to different target markets and business objectives.
4. Digital Marketing:
- Dive into the world of digital marketing, covering topics such as social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing.
5. Brand Management:
- Understand the importance of branding and brand equity, and learn how to develop and manage strong brands that resonate with consumers.
6. Advertising and Promotion:
- Explore various advertising and promotional strategies, including traditional advertising channels, digital advertising platforms, and integrated marketing communications.
7. Sales and Marketing Management:
- Gain insights into sales management techniques, sales forecasting, customer relationship management (CRM), and sales force management.
8. Marketing Analytics:
- Learn how to leverage data analytics tools and techniques to measure marketing performance, track key metrics, and optimize marketing campaigns for maximum effectiveness.
9. International Marketing:
- Explore the complexities of marketing on a global scale, including cultural differences, market entry strategies, and international marketing planning.
10. Ethics in Marketing:
- Examine ethical issues and considerations in marketing practices, including advertising ethics, consumer privacy, and corporate social responsibility.
Throughout the programme, you'll engage in quiz-based assessments to reinforce your understanding of key concepts and track your progress. Our interactive learning platform allows for flexibility and convenience, enabling you to study at your own pace and access course materials anytime, anywhere.
By the end of the programme, you'll emerge with a solid foundation in marketing principles and strategies, ready to pursue diverse career opportunities in marketing and related fields. Join us on this exciting journey to unlock your potential and become a strategic marketing professional in today's competitive business landscape.